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[Jurisdictions](https://advennt.io/jurisdictions/) [Australia](https://advennt.io/jurisdictions/australia/) Distribution and platforms

 Australia · Question 09 of 11

# Distribution and platforms: Can we ship through apps and platforms?

Mixed · Probable · Expert approved · 1 post-review update · Not reviewed · In expert review scope · [Back to full Australia report →](https://advennt.io/jurisdictions/australia/)

Key section parameters

| Jurisdiction | Australia (AU) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | Expert approved · 1 post-review update · Not reviewed · In expert review scope |
| Last collected | 18 Oct 2026 |

Summary answer

The most material recent operational-obligations development is the confirmed enhancement to BetStop integration requirements. Under the reform package, operators recommended to send accurate and complete information to the BetStop national self-exclusion register or risk committing an offence. Ther…

Not reviewed Information added after the 29 Jul 2026 expert review — published for currency and labelled not reviewed.

12 Aug 2026

Not reviewed The Interactive Gambling Amendment Bill 2026 extends the statutory regime beyond traditional broadcasting and datacasting to online content services, including social media platforms and streaming services, for the first time bringing these distribution channels within the Interactive Gambling Act framework. Social media operators will be required to implement age-gating controls for gambling content, and the Bill's marketing-restriction package imposes an outright ban on influencer marketing for gambling products regardless of platform, alongside a ban on athlete sponsorship (with a transitional exemption to 2029 for team and venue-level sponsorship). Broadcast and radio distribution channels are separately subject to new frequency caps, live-sport ad bans, and school-time restrictions, enforced by the Australian Communications and Media Authority with penalties of up to A$2.75 million per breach.

## Full section analysis

The most material recent operational-obligations development is the confirmed enhancement to BetStop integration requirements. Under the reform package, operators recommended to send accurate and complete information to the BetStop national self-exclusion register or risk committing an offence. There will also be greater restrictions on marketing to new customers and to those customers that were previously registered on BetStop. ACMA guidance identifies checking BetStop at account login as a recommended compliance approach and a useful risk-management control, but neither the IGA nor the BetStop Register Rules prescribe a mandatory check at every customer login. The register will also offer near-instant sign-up via myGov, increasing the accessibility of self-exclusion and the likelihood of register membership among the active player population. Operators must also comply with the incoming advertising obligations under the Gambling Reform Bill 2026, including the influencer-marketing ban, broadcast caps, and social-media age-gating mandate.
