title: Belgium — Marketing: Can we advertise? | advennt.io canonical: https://advennt.io/jurisdictions/belgium/marketing/ [Jurisdictions](https://advennt.io/jurisdictions/) [Belgium](https://advennt.io/jurisdictions/belgium/) Marketing Belgium · Question 07 of 11 # Marketing: Can we advertise? Unfavourable · Confirmed · AI-generated · [Back to full Belgium report →](https://advennt.io/jurisdictions/belgium/) Key section parameters | Jurisdiction | Belgium (BE) | |---|---| | Regulator | Recorded in register | | Favourability | Unfavourable | | Confidence | Confirmed | | Review status | AI-generated | | Last collected | 18 Oct 2026 | Summary answer The Royal Decree of 27 February 2023 introduced a near-total advertising ban, in force from 1 July 2023, covering TV, radio, cinema, social media, influencers and untargeted email/SMS. Search-engine results for users actively searching gambling terms remain permitted. Sports-stadium advertising was … ## Full section analysis The Royal Decree of 27 February 2023 introduced a near-total advertising ban, in force from 1 July 2023, covering TV, radio, cinema, social media, influencers and untargeted email/SMS. Search-engine results for users actively searching gambling terms remain permitted. Sports-stadium advertising was banned from 1 January 2025; shirt sponsorship is restricted (logo only, max 75 cm², not on front) until a full ban on 1 January 2028. The 1 September 2024 Gaming Act amendment established a principled advertising ban unless authorised by Royal Decree. The National Lottery is largely exempt.