title: Bulgaria — Market entry in practice: How hard is entry, really? | advennt.io canonical: https://advennt.io/jurisdictions/bulgaria/market-entry/ [Jurisdictions](https://advennt.io/jurisdictions/) [Bulgaria](https://advennt.io/jurisdictions/bulgaria/) Market entry in practice Bulgaria · Question 03 of 11 # Market entry in practice: How hard is entry, really? Mixed · Probable · Expert approved · In expert review scope · [Back to full Bulgaria report →](https://advennt.io/jurisdictions/bulgaria/) Key section parameters | Jurisdiction | Bulgaria (BG) | |---|---| | Regulator | Recorded in register | | Favourability | Mixed | | Confidence | Probable | | Review status | Expert approved · In expert review scope | | Last collected | 18 Oct 2026 | Summary answer ## Regulated Gambling is a regulated and licensable activity in Bulgaria. The Gambling Act 2012 does not distinguish between online gambling and land-based gambling but rather recognises online mediums as mechanisms providing general gambling. Article 2 of the Gambling Act defines gambling as “any… ## Full section analysis ## Regulated Gambling is a regulated and licensable activity in Bulgaria. The Gambling Act 2012 does not distinguish between online gambling and land-based gambling but rather recognises online mediums as mechanisms providing general gambling. Article 2 of the Gambling Act defines gambling as “any game of chance whereupon a wager is made and there may be either winning or a loss of the wager.” The following gambling activities are regulated and permitted: Sports betting; Betting (on random events e.g. betting on lotteries, or as a result of knowledge of facts but excluding sports betting); Casino betting (including poker and other card games); and Raffles, bingo and keno. ## Market size The Bulgarian gambling industry was predicted to generate BGN200m in taxes for the country’s budget in 2024. ## Localisation Payment methods popular in Bulgaria: A1 (previously Mtel or Mobiltel) is also among the most popular deposit methods in Bulgarian online casinos. It is available only to subscribers of the mobile operator A1. To make such a payment, one needs to request an SMS code, then enter it in the indicated field. The amount of the deposit will be charged to the user’s monthly bill with the mobile operator. ePay.bg is an electronic wallet through which one can make secure payments on betting sites ## Top Key Attractions and Challenges ## Attractions A stable market with a population with a relatively large propensity for gambling Regulated jurisdiction where most land based and online gambling activities are permitted. The organisation and conduct of gambling in Bulgaria may be carried out by entities in or from another EU or EEA Member State or Switzerland with minimal infrastructure, and integration requirements ## Challenges Advertising is now restricted to a few outlets such as billboards, where online media and broadcast ads are now banned High initial investment / capitalisation costs Bulgarian Sports Totalisator has monopoly control in Bingo, Lottery and Offline sports betting.