title: California — Marketing: Can we advertise? | advennt.io canonical: https://advennt.io/jurisdictions/california/marketing/ [Jurisdictions](https://advennt.io/jurisdictions/) [California](https://advennt.io/jurisdictions/california/) Marketing California · Question 07 of 11 # Marketing: Can we advertise? Unfavourable · Confirmed · AI-generated · [Back to full California report →](https://advennt.io/jurisdictions/california/) Key section parameters | Jurisdiction | California (US-CA) | |---|---| | Regulator | California Gambling Control Commission (CGCC) & Bureau of Gambling Control (DOJ) | | Favourability | Unfavourable | | Confidence | Confirmed | | Review status | AI-generated | | Last collected | 18 Oct 2026 | Summary answer Marketing of unlicensed online gambling, sweepstakes-casino products, and unlicensed sports/DFS wagering to California residents carries civil and criminal exposure under AB 831, which extends liability to affiliates and media partners. ## Full section analysis Marketing of unlicensed online gambling, sweepstakes-casino products, and unlicensed sports/DFS wagering to California residents carries civil and criminal exposure under AB 831, which extends liability to affiliates and media partners.