title: France — Marketing: Can we advertise? | advennt.io canonical: https://advennt.io/jurisdictions/france/marketing/ [Jurisdictions](https://advennt.io/jurisdictions/) [France](https://advennt.io/jurisdictions/france/) Marketing France · Question 07 of 11 # Marketing: Can we advertise? Mixed · Confirmed · AI-generated · [Back to full France report →](https://advennt.io/jurisdictions/france/) Key section parameters | Jurisdiction | France (FR) | |---|---| | Regulator | Recorded in register | | Favourability | Mixed | | Confidence | Confirmed | | Review status | AI-generated | | Last collected | 20 Oct 2026 | Summary answer Advertising is permitted but heavily controlled: broadcast watershed restrictions, mandatory responsible-gambling messaging, and ARPP standards. A new 15% tax on online sports betting advertising/promotional spend took effect 1 July 2025. ANJ scrutinises cross-selling and bonus practices; marketing … ## Full section analysis Advertising is permitted but heavily controlled: broadcast watershed restrictions, mandatory responsible-gambling messaging, and ARPP standards. A new 15% tax on online sports betting advertising/promotional spend took effect 1 July 2025. ANJ scrutinises cross-selling and bonus practices; marketing budgets reached ~EUR 144.5m in 2024 (+23%).