title: Illinois — Marketing: Can we advertise? | advennt.io canonical: https://advennt.io/jurisdictions/illinois/marketing/ [Jurisdictions](https://advennt.io/jurisdictions/) [Illinois](https://advennt.io/jurisdictions/illinois/) Marketing Illinois · Question 07 of 11 # Marketing: Can we advertise? Mixed · Probable · AI-generated · [Back to full Illinois report →](https://advennt.io/jurisdictions/illinois/) Key section parameters | Jurisdiction | Illinois (US-IL) | |---|---| | Regulator | Recorded in register | | Favourability | Mixed | | Confidence | Probable | | Review status | AI-generated | | Last collected | 18 Oct 2026 | Summary answer The IGB has marketing enforcement authority. Illinois restricts advertising targeting individuals under 21 or problem gamblers. The graduated tax (up to 40%) plus per-wager fee has materially compressed promotional viability — operators have pulled back acquisition spend and introduced bet surcharge… ## Full section analysis The IGB has marketing enforcement authority. Illinois restricts advertising targeting individuals under 21 or problem gamblers. The graduated tax (up to 40%) plus per-wager fee has materially compressed promotional viability — operators have pulled back acquisition spend and introduced bet surcharges and minimum bet sizes. Sports-team sponsorship is broadly permissive, with active partnerships across Chicago franchises.