title: Ireland — Market entry in practice: How hard is entry, really? | advennt.io canonical: https://advennt.io/jurisdictions/ireland/market-entry/ [Jurisdictions](https://advennt.io/jurisdictions/) [Ireland](https://advennt.io/jurisdictions/ireland/) Market entry in practice Ireland · Question 03 of 11 # Market entry in practice: How hard is entry, really? Mixed · Probable · Expert approved · In expert review scope · [Back to full Ireland report →](https://advennt.io/jurisdictions/ireland/) Key section parameters | Jurisdiction | Ireland (IE) | |---|---| | Regulator | Recorded in register | | Favourability | Mixed | | Confidence | Probable | | Review status | Expert approved · In expert review scope | | Last collected | 20 Oct 2026 | Summary answer ## Market Size The gambling ecosystem in Ireland includes a range of stakeholders and activities including the National Lottery, shop and on course betting, bingo halls, slot or gaming machines and private members clubs. It includes both land based and online types of gambling. The national gamblin… ## Full section analysis ## Market Size The gambling ecosystem in Ireland includes a range of stakeholders and activities including the National Lottery, shop and on course betting, bingo halls, slot or gaming machines and private members clubs. It includes both land based and online types of gambling. The national gambling industry continues to grow in revenue each year and has expanded from traditional outlets such as horse and greyhound tracks into sports betting and the online sphere A 2025 report on iGaming noted that overall gambling revenue is expected to hit about EUR2.5 billion, from a compound annual growth rate of 2.24% over 2029. The online hambling sector alone is expected to generate approximately EUR1.7 billion in revenue by 2025. Sections 67 and 67A of the Finance Act for 2002 (2002 Act) provides for a Betting Duty at a rate of 2% in respect of every bet entered into by bookmakers with persons in the State including bets entered into by remote means. In addition, section 67B of the 2002 Act provides that remote betting intermediaries are liable to Betting Intermediary Duty, at the rate of 25%, on commission charges. The government reported the following Betting Duty and Betting Intermediary Duty receipts in the years 2019, 2020, 2021, and 2022: The Minister for Finance further advised that the provisional Betting Duty receipts from January to October 2023 are EUR102.7 million, with Remote Betting accounting for just over 50 percent of this. Approx ​​60% of Ireland’s 4.90 million people participate in online gambling on a regular basis, making it the ninth most popular gambling destination on the European continent. Irish gamblers lost a total of £1.36 billion in total in 2020, amounting to an average loss of £300 for every single adult in the country. A report, published by Ireland’s Economic & Social Research Institute (ESRI) in October 2023 provided an insight into the patterns of consumption for gambling products by Irish consumers and found that 130,000 people in Ireland could be considered problem gamblers, a figure which is ten times higher than previous estimates. The report is likely to lend support to the more stringent measures proposed in the Bill, particularly regarding advertisements and inducements (set out below in Marketing section). The report found that the most popular forms of gambling were lotteries and scratch cards., followed by betting on horses, dogs and other sports, with 28.3% of overall spend on gambling accounted for by 3.3% of the population. Sports betting continues to be the most popular online gambling sector in Ireland, accounting for around 41% of the industry. ## Challenges VAT imposed on unlicensed operators and licensed casinos Relatively high cost of living