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 Kentucky · Question 07 of 11

# Marketing: Can we advertise?

Mixed · Probable · AI-generated · [Back to full Kentucky report →](https://advennt.io/jurisdictions/kentucky/)

Key section parameters

| Jurisdiction | Kentucky (US-KY) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |

Summary answer

Licensed sportsbook marketing is permitted subject to standard responsible-gambling disclosures. HB 904 introduces a targeted ban on licensed-operator partnerships with prediction-market platforms, effective 2026-07-15.

## Full section analysis

Licensed sportsbook marketing is permitted subject to standard responsible-gambling disclosures. HB 904 introduces a targeted ban on licensed-operator partnerships with prediction-market platforms, effective 2026-07-15.
