Lithuania is moving toward a near-total advertising ban. Significant restrictions took effect 1 July 2025; until end-2027, gambling ads remain permitted on TV/radio/online subject to strict content and placement rules, with mandatory responsible-gambling warnings and a prohibition on targeting under-18s. From 1 January 2028, all sponsorship by gambling operators is banned. Bonuses, gifts, discounts and similar inducements are prohibited. Operators must check the SISPO self-exclusion register before marketing.
Jurisdictions › Lithuania › Marketing
Lithuania · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · AI-generated · Back to full Lithuania report →
Key section parameters
| Jurisdiction | Lithuania (LT) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Lithuania is moving toward a near-total advertising ban. Significant restrictions took effect 1 July 2025; until end-2027, gambling ads remain permitted on TV/radio/online subject to strict content and placement rules, with mandatory responsible-gambling warnings and a prohibition on targeting under…