title: Montana — Marketing: Can we advertise? | advennt.io canonical: https://advennt.io/jurisdictions/montana/marketing/ [Jurisdictions](https://advennt.io/jurisdictions/) [Montana](https://advennt.io/jurisdictions/montana/) Marketing Montana · Question 07 of 11 # Marketing: Can we advertise? Mixed · Probable · AI-generated · [Back to full Montana report →](https://advennt.io/jurisdictions/montana/) Key section parameters | Jurisdiction | Montana (US-MT) | |---|---| | Regulator | Montana Department of Justice — Gambling Control Division & Montana Lottery | | Favourability | Mixed | | Confidence | Probable | | Review status | AI-generated | | Last collected | 18 Oct 2026 | Summary answer Land-based retail gambling (VGMs, kiosks, lottery) can be marketed via conventional local channels; tribal compacts impose no specific advertising restrictions. Online marketing of real-money casino or sportsbook products to Montana residents is unlawful given the underlying product prohibition, and… ## Full section analysis Land-based retail gambling (VGMs, kiosks, lottery) can be marketed via conventional local channels; tribal compacts impose no specific advertising restrictions. Online marketing of real-money casino or sportsbook products to Montana residents is unlawful given the underlying product prohibition, and SB 555 heightens legal exposure for affiliate/advertising channels tied to unlicensed platforms.