--- title: "New Brunswick gambling licensing, cost and supervision | advennt.io" canonical: https://advennt.io/jurisdictions/new-brunswick/ source_html: /jurisdictions/ca-nb/index.html description: "New Brunswick gambling regulation by game: 3 open · 1 restricted · 7 closed · 3 uncertain · 6 not yet assessed." generated_at: 2026-10-26T22:03:01Z content_sha256: 1dbe906f8cb6d8a5a1e1c8eababa228460faafeb42b86ebaf663154f2901afaa generator: "fe-fleet/md-twin@1.0" --- # New Brunswick gambling licensing, cost and supervision | advennt.io [Jurisdictions](/jurisdictions/) › New Brunswick # New Brunswick Sub-national unit Closed Crown monopoly — no commercial B2C entry; only viable route is supplier registration with ALC/NBLGC. [3 open · 1 restricted · 7 closed · 3 uncertain · 6 not yet assessed → 20 classes](#products) Regulator: Gaming Control Branch (Registrar of Gaming Control), Department of J… · Collected 25 Oct 2026 · Published 25 Oct 2026 · Changed 25 Oct 2026 [PDF](report.pdf) [Sign in for PDF](https://advennt.io/auth/) [Compare](/compare/?j=new-brunswick) ## Can we offer our product? Every product class, in fixed taxonomy order. The band is what you can do; where the recorded legal status says something the band does not, it is shown beside the product. ### Player products - CasinoState monopolyXClosed - PokerState monopolyXClosed - BingoState monopolyXClosed - LotteryState monopolyXClosed - Sports bettingState monopolyXClosed - Other event betting–Not yet assessed - Horse and greyhound racing betting–Not yet assessed - Esports bettingState monopolyXClosed - Exchange betting–Not yet assessed - Pool betting–Not yet assessed - Virtual event betting–Not yet assessed - Fantasy sportsGrey zone?Uncertain - Skill gamesNot yet regulated?Uncertain - Prediction markets–Not yet assessed - SweepstakesOutside the regulatory perimeter · Models agreeOOpen - Free playOutside the regulatory perimeter · Models agreeOOpen ### Supply roles - Software / B2BModels agreeOOpen - Affiliate marketingGrey zone · Contested?Uncertain - Payments for gamblingRRestricted ### Settlement rail - Crypto gamblingProhibited (not actively enforced)XClosed Class-level certainty is graded for 4 of 20 classes. ## Board briefing New Brunswick is a closed Crown-monopoly gambling market with no commercial B2C entry pathway. #### What has changed - Baseline established. The Gaming Control Act (2008) vests conduct-and-manage in NBLGC, with ALC operating ALC.ca as the only legal online platform. ALC has recently added iCasino. No NB-specific liberalisation bill is active. #### What to do now - Do not pursue a commercial B2C licence — none exists. The only viable commercial route is gaming-supplier registration and a supply contract with ALC/NBLGC. Avoid marketing non-ALC products to NB residents. #### What to watch - Monitor for any provincial review of competitive iGaming following the Ontario open-market precedent; treat as long-term and speculative. ## 11 answers, each dated and graded The weather grades favourability for an operator, not legality: legality is the product table above. The left rule is our confidence: solid confirmed, dashed probable, dotted uncertain. 01 · What kind of market is this? ### Overview Unfavourable New Brunswick's gambling market is a statutory monopoly delivered exclusively through Atlantic Lottery Corporation under the Gaming Control Act, SNB 2008, c G-1.5, with no private operator licence category in existence. The dominant structural feature is that ALC both conducts gambling and stands as… Full analysis · 150 words New Brunswick's gambling market is a statutory monopoly delivered exclusively through Atlantic Lottery Corporation under the Gaming Control Act, SNB 2008, c G-1.5, with no private operator licence category in existence. The dominant structural feature is that ALC both conducts gambling and stands as the province's nearest equivalent to a gambling regulator, an arrangement now under visible strain: FINTRAC has sanctioned the operator itself for an AML reporting failure, and the government has publicly confirmed it is reviewing private-operator licensing models used elsewhere, driven by falling lottery revenue and offshore competition. No bill or consultation paper has been tabled, and any reform requires agreement among all four Atlantic provinces that jointly own ALC. The jurisdiction sits within the common-law family, where the characteristic enforcement theory against unlicensed activity rests on licence-breach and proceeds-of-crime exposure, though no evidence of such enforcement against third parties was identified in New Brunswick this period. - No commercial B2C licensing pathway - Crown monopoly forecloses private market entry - Small addressable population (~800k) Confirmed AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/overview/) 02 · Can we get a licence? ### Licensing and regulation Unfavourable Atlantic Lottery Corporation holds exclusive statutory authority to conduct, manage and control casinos, other gaming premises and lottery schemes in New Brunswick, under the Gaming Control Act, SNB 2008, c G-1.5 — primary legislation that has not been amended and contains no private operator licenc… Full analysis · 137 words Atlantic Lottery Corporation holds exclusive statutory authority to conduct, manage and control casinos, other gaming premises and lottery schemes in New Brunswick, under the Gaming Control Act, SNB 2008, c G-1.5 — primary legislation that has not been amended and contains no private operator licence category. There is accordingly no licensing authority, application process or fit-and-proper regime for a third-party operator to meet, because the statute itself does not contemplate a private licence. Finance Minister Rene Legacy has confirmed the government is reviewing other jurisdictions' private-operator licensing models, a development prompted by falling lottery revenue and offshore competition, but this is a policy-review signal rather than a drafted instrument. Any change requires the agreement of all four Atlantic provinces that jointly own ALC as shareholders, and no timeline has been set for a decision or a bill. Confirmed AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/licensing/) 03 · How hard is entry, really? ### Market entry in practice Unfavourable For a commercial B2C operator, market entry is not practical — the market is a Crown monopoly with no licensing pathway. The only realistic routes for private commercial actors are supply/registration relationships with ALC or NBLGC, or land-based casino service-provider agreements (already held by … Full analysis · 58 words For a commercial B2C operator, market entry is not practical — the market is a Crown monopoly with no licensing pathway. The only realistic routes for private commercial actors are supply/registration relationships with ALC or NBLGC, or land-based casino service-provider agreements (already held by incumbents). Entry timeline for any commercial public-market route is effectively indefinite absent legislative reform. Confirmed AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/market-entry/) 04 · What do the licences cost? ### Licence fees Unfavourable There is no commercial operator licence-fee schedule because the market is a Crown monopoly. Costs attach to charitable gaming licences and supplier registration. No publicly itemised B2C application or annual fee band exists for private operators. Probable AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/fees/) 05 · What is the tax take? ### Tax Mixed Player winnings are not taxed in New Brunswick (consistent with Canada-wide treatment) except for professional gamblers whose gambling is their sole income source. There is no operator GGR tax regime because there is no commercial operator market; provincial gaming revenue flows to the Consolidated … Full analysis · 62 words Player winnings are not taxed in New Brunswick (consistent with Canada-wide treatment) except for professional gamblers whose gambling is their sole income source. There is no operator GGR tax regime because there is no commercial operator market; provincial gaming revenue flows to the Consolidated Fund and to designated trust funds such as the Arts Development Trust Fund and Sport Development Trust Fund. Probable AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/taxes/) 06 · Can we move player money? ### Payments and banking Favourable Payment rails are not a structural barrier within the provincial channel; ALC operates standard Canadian banking and payment arrangements. Because the legal market is monopolised, payment-processing risk for would-be commercial entrants is moot — there is no licensed commercial channel to serve. Probable AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/payments/) 07 · Can we advertise? ### Marketing Unfavourable Marketing of gambling in New Brunswick is effectively confined to the provincial channel (ALC and the two land-based casinos). Because no commercial operators may serve the market, third-party advertising and affiliate activity directed at NB residents promoting non-ALC products carries legal risk. … Full analysis · 55 words Marketing of gambling in New Brunswick is effectively confined to the provincial channel (ALC and the two land-based casinos). Because no commercial operators may serve the market, third-party advertising and affiliate activity directed at NB residents promoting non-ALC products carries legal risk. ALC's own marketing is subject to the province's responsible-gaming policy administered by NBLGC. Probable AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/marketing/) 08 · What must the platform meet? ### Technical compliance Mixed Technical compliance is administered through ALC's platform standards and the Gaming Control Branch's supplier/equipment registration. There is no independent operator certification regime open to commercial entrants. Data localisation and hosting requirements are not separately published as commerc… Full analysis · 43 words Technical compliance is administered through ALC's platform standards and the Gaming Control Branch's supplier/equipment registration. There is no independent operator certification regime open to commercial entrants. Data localisation and hosting requirements are not separately published as commercial-operator standards because the market is closed. Probable AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/technical/) 09 · Can we ship through apps and platforms? ### Distribution and platforms Unfavourable App-store and ad-platform distribution for commercial gambling targeting NB residents is effectively foreclosed because only ALC may lawfully offer the product. ALC's own apps are distributed through standard channels. Programmatic and search advertising for non-ALC products directed at NB residents… Full analysis · 43 words App-store and ad-platform distribution for commercial gambling targeting NB residents is effectively foreclosed because only ALC may lawfully offer the product. ALC's own apps are distributed through standard channels. Programmatic and search advertising for non-ALC products directed at NB residents carries legal risk. Probable AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/distribution/) 10 · How hard does the regulator enforce? ### Enforcement Mixed FINTRAC imposed an administrative monetary penalty of CA$399,712.50 on the New Brunswick Lotteries and Gaming Corporation on 24 July 2026, announced 3 September 2026, for failing to submit suspicious transaction reports despite reasonable grounds to suspect money-laundering or terrorist-financing ac… Full analysis · 153 words FINTRAC imposed an administrative monetary penalty of CA$399,712.50 on the New Brunswick Lotteries and Gaming Corporation on 24 July 2026, announced 3 September 2026, for failing to submit suspicious transaction reports despite reasonable grounds to suspect money-laundering or terrorist-financing activity. The penalty was issued under Part 1 of the Proceeds of Crime (Money Laundering) and Terrorist Financing Act; NBLGC paid it in full and the case is closed. The structural significance is that NBLGC both operates and effectively self-supervises New Brunswick gambling, so the entity sanctioned for the AML failure is the same entity that would, in a jurisdiction with a separate gambling regulator, be expected to catch such a lapse earlier. No licence-revocation risk arises from this action, since NBLGC's statutory exclusivity under the Gaming Control Act is not conditioned on a renewable licence in the way a private operator's would be. No unregulated-sector enforcement action or event was identified this period. Probable AI-generated 9 enforcement events [Read full analysis & tables →](/jurisdictions/new-brunswick/enforcement/) 11 · What is coming? ### Outlook Mixed The outlook is static. No NB-specific bill has been introduced to open a competitive online market, and national-level discussion of sports betting has not translated into provincial open-market reform. The Crown monopoly is durable. Ontario's open iGaming market provides a contrasting precedent but… Full analysis · 49 words The outlook is static. No NB-specific bill has been introduced to open a competitive online market, and national-level discussion of sports betting has not translated into provincial open-market reform. The Crown monopoly is durable. Ontario's open iGaming market provides a contrasting precedent but has not generated active NB reform. Probable AI-generated [Read full analysis & tables →](/jurisdictions/new-brunswick/outlook/) Evidential record & source register 1 enforcement · 25 red flags · 12 sources · Expand full record ## Enforcement record What the regulator has actually done, newest first. 1 recorded event. - 1 Oct 2008Gaming Control Branch · Provincial gaming regimeConfirmedSource 2 · T1 ## What gets operators fined 25 red flags (8 high, 12 medium, 4 low) and 5 controls that address them. - highAssuming a B2B licence pathway existsOnly supplier registration exists; no open B2B licence.Source 1 · T1 - highAdvertising non-ALC gambling to NB residentsRisk of facilitating unlawful gambling.Source 1 · T1 - highOperating offshore site targeting NB residentsUnauthorised under Criminal Code; ALC.ca is the only legal platform.Source 1 · T1 - highOffering crypto gambling to NB residentsOutside monopoly authorisation; prohibited though unenforced.Source 1 · T1 - highAffiliate revenue-share for non-ALC productsHigh legal risk; facilitating unlawful gambling.Source 1 · T1 - highIgnoring federal PCMLTFA casino obligationsCasinos are federal reporting entities.Source 8 · T3 - highServing under-19 customersLegal age is 19.Source 10 · T3 - highSkipping supplier registration before contracting with ALCRegistration mandatory under Gaming Control Act.Source 1 · T1 - mediumAssuming imminent market liberalisationNo NB-specific reform bill is active.Source 10 · T3 - mediumTreating NB independently of ALC four-province modelOnline supply is inter-provincial via ALC.Source 6 · T1 - mediumBuilding NB-specific payment rails for commercial entryNo commercial channel to serve.Source 5 · T1 - mediumModelling operator GGR taxNo commercial operator tax regime exists.Source 11 · T3 - mediumLaunching social/sweepstakes casinoGrey-zone status; legal ambiguity.Source 10 · T3 - mediumDaily fantasy sports operationGrey-zone; not separately authorised.Source 10 · T3 - mediumSeeking new land-based casino concessionTwo incumbents; no open tender identified.Source 1 · T1 - mediumAssuming separate First Nations licensing autonomyGrey Rock operates under NBLGC service-provider agreement, not an independent compact.Source 1 · T1 - mediumProgrammatic ad buys targeting NBRestricted for non-ALC products.Source 1 · T1 - mediumApp-store listing of non-ALC gambling app for NBDistribution effectively foreclosed.Source 1 · T1 - mediumOverestimating addressable marketSmall population (~800k); no province-level GGR published.Source 10 · T3 - mediumOmitting self-exclusion integrationRG policy is an NBLGC core responsibility.Source 2 · T1 - lowTreating pari-mutuel as provincially licensableFederal CPMA jurisdiction.Source 1 · T1 - lowMisidentifying the regulatorNBLGC conducts-and-manages; Gaming Control Branch regulates — distinct roles.Source 2 · T1 - lowRelying on Ontario model precedent for NB timingNo causal link to NB reform.Source 10 · T3 - lowAssuming player winnings are taxableWinnings tax-exempt except professional gamblers.Source 11 · T3 - criticalSeeking a commercial B2C online licenceNo such licence exists; market is a Crown monopoly.Source 1 · T1 ### Controls - 001Supplier registration verificationConfirm gaming-supplier / lottery-equipment-supplier registration before contracting with ALC/NBLGC.Source 6 · T1 - 002Geo-gating to province channelEnsure online product is served only through the authorised ALC channel for NB residents.Source 1 · T1 - 003PCMLTFA casino AML controlsApply federal AML reporting-entity obligations to casino operations.Source 8 · T3 - 004Age-19 verificationVerify customer age (19+) at registration and point of sale.Source 10 · T3 - 005Responsible-gaming policy alignmentIntegrate self-exclusion and RG tooling consistent with NBLGC policy.Source 2 · T1 ## Worked scenarios 5 entry scenarios, each with the move we would make. #### Offshore casino seeks NB market entry No commercial B2C licence exists; ALC.ca is the only legal online platform. Entry is foreclosed and offshore supply is unauthorised. Do this: Do not enter; consider supplier route or exit. Source 1 · T1 #### iGaming software vendor wants to supply NB No open B2B licence; route is gaming-supplier registration and an ALC procurement contract. Do this: Pursue supplier registration and engage ALC procurement. Source 6 · T1 #### Affiliate marketer targeting NB residents Promoting non-ALC products to NB residents risks facilitating unlawful gambling. Do this: Avoid non-ALC affiliate activity directed at NB. Source 1 · T1 #### Charity seeks to run Texas Hold'em tournament Eligible charitable/religious organisations may obtain a licence for bingo, raffles, Monte Carlo and Texas Hold'em tournaments under s.207(1)(b). Do this: Apply for charitable gaming licence via the licensing branch. Source 1 · T1 #### Social-casino app considers NB launch No-prize social casino sits in a grey zone; sweepstakes models carry legal ambiguity. Do this: Obtain local legal advice before launch; favour strict no-prize model. Source 10 · T3 ## What we looked for and could not find Confirmed absence is a finding of its own. These are the questions we searched and could not answer from a citable source, with the searches we ran. Never behind the paywall. Market opportunity. No NB-specific GGR figure published; ALC reports aggregate four-province revenue, so a province-level GGR estimate for NB alone is not available from T1/T2 sources. - searched: New Brunswick gaming revenue GGR annual report - searched: Atlantic Lottery Corporation New Brunswick share revenue - searched: NBLGC annual report gaming revenue figures - checked: www2.gnb.ca Aml cft regime. Province-specific casino AML supervisory detail under PCMLTFA not separately published at NB level; relies on federal regime application. - searched: New Brunswick casino AML PCMLTFA reporting - searched: FINTRAC New Brunswick casino reporting entity - searched: New Brunswick gaming money laundering controls - checked: mapleworthy.com ## Source register Every source on a four-step tier scale. A claim is never shown at a stronger tier than the source it cites. 12 sources · 6 tier 1 · 6 tier 3 No. Source Tier Verification 1 NB-GAMING-IN-NB T1 of 4 Source 1 · Open in drawer → 2 NB-NBLGC-ABOUT T1 of 4 Source 2 · Open in drawer → 3 NB-REG-2008-110 T1 of 4 Source 3 · Open in drawer → 4 NB-REG-83-170 T1 of 4 Source 4 · Open in drawer → 5 NB-NBLGC-MAIN T1 of 4 Source 5 · Open in drawer → 6 NS-ATLANTIC-LOTTERY-REG T1 of 4 Source 6 · Open in drawer → 7 NB-CASINOCITY-ONLINE T3 of 4 Source 7 · Open in drawer → 8 NB-MAPLEWORTHY T3 of 4 Source 8 · Open in drawer → 9 NB-SCAMS-INFO T3 of 4 Source 9 · Open in drawer → 10 NB-PLAYCANADA T3 of 4 Source 10 · Open in drawer → 11 NB-INSIDECASINO T3 of 4 Source 11 · Open in drawer → 12 NB-MAPLEWORTHY-SPORTS T3 of 4 Source 12 · Open in drawer → ### Claims with their own provenance ALC.ca is the only legal and regulated online gambling platform in New Brunswick. CLM-CA-NB-001 · T1 of 4 · published 7 Jun 2026 · Confirmed Pipeline-sourced · From Advennt research · Rule detail not yet extracted Source 1 · T1 The Gaming Control Act established NBLGC as a Crown corporation responsible for the conduct and management of all provincial gaming under s.207(1)(a) of the Criminal Code. CLM-CA-NB-002 · T1 of 4 · published 7 Jun 2026 · Confirmed Pipeline-sourced · From Advennt research · Rule detail not yet extracted Source 2 · T1