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title: "Singapore — Marketing: Can we advertise? | advennt.io"
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# Singapore — Marketing: Can we advertise? | advennt.io

[Jurisdictions](/jurisdictions/) › [Singapore](/jurisdictions/singapore/) › Marketing

# Singapore Gambling — Marketing: Can we advertise?

Key section parameters

Jurisdiction Singapore (SG)

Regulator Recorded in register

Favourability Unfavourable

Confidence Confirmed

Review status Expert approved · In expert review scope

Last collected 4 Nov 2026

Summary answer

Generally, advertising of unlawful gambling is prohibited, and all forms of advertising and promotion by licensed gambling operators are prohibited unless approved by the GRA. Under Section 16 of the GCA, a gambling advertisement is considered as published in Singapore regardless of whether medium u…

## Full section analysis

Generally, advertising of unlawful gambling is prohibited, and all forms of advertising and promotion by licensed gambling operators are prohibited unless approved by the GRA. Under Section 16 of the GCA, a gambling advertisement is considered as published in Singapore regardless of whether medium used is online or offline (e.g. newspaper, film, TV programme, radio, exhibition, and any other means). Under Section 85 of the GCA, it is an offence to advertise unlawful gambling in or from Singapore or from outside Singapore to persons situated in Singapore. If found guilty, a person is liable on conviction to a fine of up to SGD 20,000. Casino advertisements are regulated by the Casino Control (Advertising) Regulations 2010. Certain categories of casino advertisements are banned while all other casino advertisements are subject to the GRA’s approval. For example, advertisements outside of casino premises which relay information about any winnings about a patron of the casino are banned.

Betting

## Legislation on Advertising

Both local and foreign operators:

Under Section 85 of the GCA, it is an offence to advertise unlawful gambling in or from Singapore or from outside Singapore to persons situated in Singapore. If found guilty, a person is liable on conviction to a fine of up to SGD 20,000. Additionally, all forms of advertising and promotion relating to licensed gambling are prohibited unless otherwise approved by the GRA.

Under Section 85, a person is treated as advertising unlawful gambling where the person does any of the following:

the person informs the public of the place or online location where unlawful gambling will take place

the person invites the public to engage in, seek information on, to commit money for unlawful gambling, or to seek information about opportunities to commit unlawful gambling

the person brings information or material about facilities for unlawful gambling to the attention of another while intending to increase the use of the facilities

the person participates in or facilitates an activity knowing or believing it is designed to encourage more people to take advantage of facilities or services of unlawful gambling

the person publishes a gambling advertisement about any unlawful gambling service that is or is to be provided

Under Section 85(2) of the GCA, a person who advertises any unlawful gambling shall be liable on conviction to a fine not exceeding SGD 20,000.

Casino

## Online Casinos

Online casinos are illegal in Singapore. The position is the same as covered in “Betting Marketing” above.

## Land-based Casinos

Local licence holders:

Under the Casino Control (Advertising) Regulations 2010, publication and distribution of casino advertisements in Singapore by a licensed casino operator or anyone acting on behalf of a licensed casino operator are not allowed except with prior approval of the GRA. Regulation 4(1A) sets out the possible circumstances under which casino advertisements may be approved. These circumstances include:

where the principal market of the advertisement is not Singapore;

where the advertisement refers only to factual and non-misleading information and are distributed or published at specific tourist spots (e.g. designated hotels, Singapore Tourism Board tourist information centres etc.);

where the advertisement is accessible on the Internet, the advertisement refers only to factual and non-misleading information and which is not directed primarily at persons resident in Singapore; and

advertising within the casino premises or offering casino promotions where rewards may be redeemed outside the casino premises.

However, as per regulation 4A, certain advertisements are strictly prohibited and cannot be approved by the GRA. These are advertisements which are to be conducted outside of the casino’s premises on information regarding any winnings by a patron of the casino or any patron who has won by playing any game or playing on any gaming machine in the casino.

The regulations do not apply to advertisements that do not directly refer to the gambling activities which the casino provides. These include directional signs, the use of brand name to promote goods or services unconnected with the casino and publishing an interview or media release that does not publicize or promote the casino or any game at the casino.

If a casino operator breaches the advertising regulations, it will face disciplinary action under Section 54 of the CCA, which may result in cancellation or suspension of its casino licence, variation of the terms of its casino licence or the imposition of a financial penalty.

For land-based casinos based overseas, such advertising is not subject to the CCA, as the CCA does not apply to such overseas casinos. Advertising by these land-based casinos are also unlikely to be prohibited under the GCA as well, provided it does not promote or facilitate remote/online unlawful gambling services to persons in Singapore.

Lottery

The position is the same as covered in “Betting Marketing” above.

Specifically with respect to fundraiser lotteries conducted by a fundraiser class licensee under the Gambling Control (Fundraisers — Class Licence) Order 2022, any publicity for the fundraiser lottery must not contain or refer in any way to any gambling article specified in the Second Schedule. (e.g. dominoes, mah-jong tiles, roulette wheels etc.).

With respect to lottery games that are cause-related, survey-related or for trade promotion under the Gambling Control (Trade and Other Promotional Games and Lotteries — Class Licence) Order 2022, any information or material giving publicity to, or otherwise promoting or intended to promote, the defined game or defined lottery must not contain or make reference in any way to any gambling article specified in the Second Schedule. In addition, operators must publish the information listed in section 10 of the aforesaid Order before any ticket or right to participate in the game or lottery is distributed or offered. These include:

the name of the class licensee;

information on when and where the game is to be held;

rules of the game and method of determining winner;

details of how winners will be notified; and

details of how the results will be publicised.

Skill games

Games of skill are not prohibited under the GCA. Therefore, advertising of such skilled games would not be caught by gambling advertising regulations. However, such advertisements would still have to comply with the Singapore Code of Advertising Practice (“SCAP”) which is issued by the Advertising Standards Authority of Singapore (“ASAS”), and the IMDA’s Internet Code of Practice. Generally, all advertisements will have to be truthful, non-denigrating and comply with standards of decency. All claims will also need to be factual and capable of substantiation.

Providers of games of skill should also take note of the Consumer Protection (Fair Trading) Act (“CPFTA”) which provides that enforcement actions can be taken for engaging in unfair practices, such as by making false claims or by taking advantage of consumers when it knows or ought to reasonably know that the consumer is not in a position to protect his own interests