title: Zambia — Marketing: Can we advertise? | advennt.io canonical: https://advennt.io/jurisdictions/zambia/marketing/ [Jurisdictions](https://advennt.io/jurisdictions/) [Zambia](https://advennt.io/jurisdictions/zambia/) Marketing Zambia · Question 07 of 11 # Marketing: Can we advertise? Mixed · Uncertain · AI-generated · [Back to full Zambia report →](https://advennt.io/jurisdictions/zambia/) Key section parameters | Jurisdiction | Zambia (ZM) | |---|---| | Regulator | Recorded in register | | Favourability | Mixed | | Confidence | Uncertain | | Review status | AI-generated | | Last collected | 18 Oct 2026 | Summary answer Zambia has no dedicated gambling advertising code. Sports betting operators advertise freely via TV, radio, SMS and social media. Licence conditions impose responsible-gambling messaging and an 18+ age limit, and general advertising regulation applies, but bonus advertising is largely unrestricted i… ## Full section analysis Zambia has no dedicated gambling advertising code. Sports betting operators advertise freely via TV, radio, SMS and social media. Licence conditions impose responsible-gambling messaging and an 18+ age limit, and general advertising regulation applies, but bonus advertising is largely unrestricted in practice. There is no national self-exclusion register. The recent fiscal pressure prompted Betway to end a major Zambian Premier League sponsorship, reflecting commercial rather than regulatory constraint on sponsorship.