--- title: "Marketing & Advertising across all jurisdictions — Gambling Regulatory Intelligence · Advennt" canonical: https://advennt.io/themes/marketing-advertising/ source_html: /themes/marketing/index.html description: "Advennt regulatory intelligence — Marketing & Advertising rolled up across 91 jurisdictions. Each claim traces to its country page." generated_at: 2026-10-26T22:03:01Z content_sha256: 2915a7fc9f2408d523fe55024e9e04217eb5dfff52ff5e1fdcfd09b46793d805 generator: "fe-fleet/md-twin@1.0" --- # Marketing & Advertising across all jurisdictions — Gambling Regulatory Intelligence · Advennt ` landed in the SECOND track while the first stayed empty, and the whole index rendered inside 1fr of a 1140px box with a dead 210px gutter. That is the "one column" the operator saw. Fixed with a modifier on the index only, so detail pages keep 210px 1fr. */ .layout--single{grid-template-columns:minmax(0,1fr);max-width:var(--chrome-maxw,1600px)} /* Prose still needs a readable measure -- full width is for the CARD GRID, not for a 1600px line of text. */ .layout--single .lead{max-width:84ch} .tx-index{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:14px;margin-top:16px} .tx-card{border:1px solid var(--line,#e5e7eb);border-radius:12px;padding:18px;text-decoration:none;color:var(--ink-1,#111);background:var(--surface,#fff)} .tx-card:hover{border-color:var(--accent,#b45309)} .tx-card h3{margin:0 0 6px} .tx-card .tx-def{font-size:13px;color:var(--ink-2,#374151)} .tx-card .tx-stat{font-size:12px;color:var(--accent,#b45309);margin-top:10px;font-weight:600} /* T3 typography rebase (session arti-17fcf3a5) — theme-scoped, cascades last. The shared engine CSS hardcodes -apple-system on body and declares --ui/--read without ever loading the faces, so Satoshi silently fell back. fonts.css + typography.css are now linked in (fonts.css supplies the self-hosted @font-face rules); this rule makes the page consume the token it already declares. Deliberately NOT changed in the engine renderer: build_jurisdiction_page_v3.py also builds the ~105 JID pages, so a body-font change there is a full-reflow decision, not a theme fix. */ body{font-family:var(--ui)} [Skip to content](#app) # Marketing & Advertising Advertising rules, affiliate liability, sponsorship and branding restrictions, promotional limits. Flags 192 Jurisdictions 91 Read order Theme-major 27 further jurisdictions with flags in this theme are in expert review and not shown until published. ## Cross-jurisdiction posture cluster 192 flags across 91 jurisdictions. Posture mass: Rules 66 · Risks 64 · Reality 62. [🇪🇸 Spain 5 ⚠](/jurisdictions/spain/)[🇧🇪 Belgium 4 ⚠](/jurisdictions/belgium/)[🇲🇾 Malaysia 3 ⚠](/jurisdictions/malaysia/)[🇸🇦 Saudi Arabia 2 ⚠](/jurisdictions/saudi-arabia/)[🇬🇧 United Kingdom 6](/jurisdictions/united-kingdom/)[Canada — Ontario 5](/jurisdictions/ontario/) ## Worked examples Each links back to the full jurisdiction page — the theme view is a projection of those country ledgers. [🇪🇸 Spain →](/jurisdictions/spain/) Targeting minors / vulnerable groups Strict prohibitions persist regardless of annulment. 5 marketing & advertising flags on this jurisdiction · see full country page [🇧🇪 Belgium →](/jurisdictions/belgium/) Near-total advertising ban TV, radio, social, influencer and untargeted email/SMS prohibited. 4 marketing & advertising flags on this jurisdiction · see full country page [🇲🇾 Malaysia →](/jurisdictions/malaysia/) Marketing of online gambling is banned and prosecuted Customer acquisition channels are criminalised. 3 marketing & advertising flags on this jurisdiction · see full country page ## Rules · Risks · Reality across the cohort Lens · which facet of each jurisdiction’s flags: All Rules Risks Reality Showing all facets. [🇧🇪 Belgium](/jurisdictions/belgium/) Critical Near-total advertising ban TV, radio, social, influencer and untargeted email/SMS prohibited. [🇲🇾 Malaysia](/jurisdictions/malaysia/) Critical Marketing of online gambling is banned and prosecuted Customer acquisition channels are criminalised. [🇸🇦 Saudi Arabia](/jurisdictions/saudi-arabia/) Critical Affiliate or ad promotion of gambling to Saudi audiences Criminalised; affiliates have been penalised and banned (Talkaspins.com). [🇪🇸 Spain](/jurisdictions/spain/) Critical Targeting minors / vulnerable groups Strict prohibitions persist regardless of annulment. [Alaska](/jurisdictions/alaska/) High Affiliate promotion of offshore sportsbooks to Alaska residents Operates outside state and federal licensing oversight with no consumer protection [🇦🇷 Argentina](/jurisdictions/argentina/) High Engaging influencers who promoted illegal sites 2025 criminal complaints filed against influencers; legal firms now vet influencers. [Arizona — State](/jurisdictions/arizona/) High Targeting under-21s 21+ minimum age is mandatory. [🇦🇺 Australia](/jurisdictions/australia/) High Inducement / bonus-bet advertising Broadly restricted post-2023 reform. [🇦🇺 Australia](/jurisdictions/australia/) High Sending marketing to BetStop-registered users Statutory prohibition; ACMA enforcement. [🇦🇹 Austria](/jurisdictions/austria/) High Advertising of unlicensed gambling triggers §52 fines Affiliate/streamer promotion is administratively penalised. [🇧🇩 Bangladesh](/jurisdictions/bangladesh/) High All gambling advertising/promotion criminalised, incl. social platforms No lawful customer-acquisition route. [🇧🇩 Bangladesh](/jurisdictions/bangladesh/) High Affiliate promotion criminalised Affiliates and intermediaries face criminal exposure. [🇧🇪 Belgium](/jurisdictions/belgium/) High Affiliate marketing effectively prohibited Key acquisition channel closed. [🇧🇪 Belgium](/jurisdictions/belgium/) High Search-only legal channel Acquisition restricted largely to search results. [British Columbia — Canada (province)](/jurisdictions/british-columbia/) High Advertising a private gambling brand to BC residents Prohibited; BCLC actively complains and IGCO can act. [British Columbia — Canada (province)](/jurisdictions/british-columbia/) High Running affiliate campaigns for offshore operators targeting BC No lawful affiliate channel for private operators. [🇧🇬 Bulgaria](/jurisdictions/bulgaria/) High Advertising on TV/radio/print/website Banned since 18 May 2024 (except state gambling). [🇺🇸 California](/jurisdictions/california/) High Promotion or affiliate marketing of sweepstakes-casino products to CA residents AB 831 extends criminal and civil liability to affiliates/media partners who knowingly promote violating platforms. [🇰🇭 Cambodia](/jurisdictions/cambodia/) High Online advertising of gambling in Cambodia CGMC acts against social-media gambling ads. [Canada — Ontario](/jurisdictions/ontario/) High Public advertising of bonuses/inducements Standard 2.05 prohibits broad public inducement advertising; breaches draw OMPs (BetMGM $110k). [Canada — Ontario](/jurisdictions/ontario/) High Affiliate/third-party inducement marketing Operators liable for affiliate conduct under Standard 1.19. [🇨🇳 China (Mainland)](/jurisdictions/china/) High Chinese-language affiliate marketing Art. 287-2 advertising assistance liability SRC-CN-006 [🇨🇳 China (Mainland)](/jurisdictions/china/) High App-store distribution of gambling apps Online poker apps banned and removed since 2018 SRC-CN-001 [🇪🇬 Egypt](/jurisdictions/egypt/) High Advertising gambling to Egyptian audiences All gambling marketing banned; draft framework adds promoter penalties. [🇪🇬 Egypt](/jurisdictions/egypt/) High Affiliate promotion of offshore gambling Affiliate marketing prohibited; high enforcement risk. [🇫🇷 France](/jurisdictions/france/) High Non-compliant advertising / missing RG messaging ANJ sanctions; new 15% advertising tax. [🇩🇪 Germany](/jurisdictions/germany/) High Affiliate revenue-share remuneration banned Forces fixed-fee acquisition models, constraining performance marketing. [🇬🇷 Greece](/jurisdictions/greece/) High Unlicensed advertising criminalised Min 2-yr prison + EUR 200k fine. [🇭🇰 Hong Kong SAR](/jurisdictions/hong-kong/) High Affiliate traffic to unlicensed operator Criminal facilitation offence [🇮🇸 Iceland](/jurisdictions/iceland/) High Advertising ban for non-authorised operators Marketing to Icelandic residents is unlawful. [🇮🇸 Iceland](/jurisdictions/iceland/) High Affiliate marketing of offshore brands illegal Affiliate model carries direct legal exposure. [Indiana — State](/jurisdictions/indiana/) High Targeting under-21 audiences Minimum age is 21; targeting minors breaches RG rules. [🇮🇩 Indonesia](/jurisdictions/indonesia/) High Total advertising ban No lawful promotional channel. [🇮🇪 Ireland](/jurisdictions/ireland/) High Advertising on TV/radio before 9pm Breaches statutory watershed. [🇵🇰 Islamic Republic of Pakistan](/jurisdictions/pakistan/) High Advertising or sponsorship of any betting brand Advertising unregistered gambling is a PECA offence; courts have barred PSL sponsorship. [🇯🇵 Japan](/jurisdictions/japan/) High Advertising online gambling to JP residents Banned under the Sep 2025 Anti-Gambling Addiction Act amendment including social media. [🇯🇵 Japan](/jurisdictions/japan/) High Affiliate marketing of offshore gambling targeting JP Advertising guidelines and the amended Act prohibit directing JP residents to illegal online gambling. [🇰🇿 Kazakhstan](/jurisdictions/kazakhstan/) High Advertising outside permitted channels Severe advertising restrictions; advertising unlicensed operators is banned. [🇰🇿 Kazakhstan](/jurisdictions/kazakhstan/) High Affiliate promotion of unlicensed brands Advertising of unlicensed operators is banned; high affiliate risk. [🇰🇪 Kenya](/jurisdictions/kenya/) High Influencer/celebrity advertising ban and pre-approval Severely constrains acquisition channels. [🇱🇹 Lithuania](/jurisdictions/lithuania/) High Near-total advertising ban phasing in 2025-2028 Paid acquisition channels are being closed; player acquisition economics deteriorate. [🇱🇹 Lithuania](/jurisdictions/lithuania/) High Bonuses/gifts/inducements prohibited Removes a primary conversion lever. [🇲🇾 Malaysia](/jurisdictions/malaysia/) High Facebook ~93% of reported illegal gambling adverts; 224k+ posts removed Social acquisition is heavily monitored and taken down. [🇲🇾 Malaysia](/jurisdictions/malaysia/) High Influencers/affiliates arrested and charged Affiliate exposure extends to individual criminal liability. [Massachusetts — State](/jurisdictions/massachusetts/) High Advertising in media where 15%+ of audience likely under 21 Among the strictest US advertising thresholds; breach risks MGC enforcement. [Massachusetts — State](/jurisdictions/massachusetts/) High Framing sports betting as a financial solution or investment Explicitly prohibited under MGC standards. [Massachusetts — State](/jurisdictions/massachusetts/) High S 302 ban on ads during televised sporting events Would severely restrict broadcast advertising if enacted. [🇲🇦 Morocco](/jurisdictions/morocco/) High Private gambling marketing banned Affiliate and social promotion exposes operators and intermediaries. [🇲🇲 Myanmar](/jurisdictions/myanmar/) High Any gambling advertising to MM users All marketing banned; platform-level prohibition. [🇳🇵 Nepal](/jurisdictions/nepal/) High Advertising/promoting offshore betting brands Promoters prosecuted under Advertisement Regulation Act. [New Brunswick (Canada)](/jurisdictions/new-brunswick/) High Advertising non-ALC gambling to NB residents Risk of facilitating unlawful gambling. [New Brunswick (Canada)](/jurisdictions/new-brunswick/) High Affiliate revenue-share for non-ALC products High legal risk; facilitating unlawful gambling. [🇺🇸 New York — State](/jurisdictions/new-york/) High Bonus/incentive prohibition bill (S8627) Would eliminate acquisition tools. [🇳🇿 New Zealand](/jurisdictions/new-zealand/) High Promoting offshore gambling to NZ residents s.16 offence; fines up to NZ$10,000 per offence and prospective NZ$5m platform fines. [🇳🇬 Nigeria](/jurisdictions/nigeria/) High Running Google Ads for gambling in Nigeria Comprehensive ban since March 2025 across Search/Display/YouTube SRC-NG-008 [Ohio — State](/jurisdictions/ohio/) High Targeting minors in advertising 21+ targeting mandatory; OCCC enforces. [🇵🇭 Philippines](/jurisdictions/philippines/) High Primetime / OOH advertising Banned; billboard removal ordered. [Quebec — Canada (province)](/jurisdictions/quebec/) High Private operator advertising to QC residents prohibited No lawful marketing channel exists. [🇰🇷 Republic of Korea (South Korea)](/jurisdictions/south-korea/) High Advertising/affiliate to KR nationals Treated as facilitation of illegal gambling. [🇸🇦 Saudi Arabia](/jurisdictions/saudi-arabia/) High Influencer/social promotion of offshore casinos Criminal offence under cybercrime law; actively monitored. [🇻🇳 Socialist Republic of Vietnam](/jurisdictions/vietnam/) High Advertising gambling to VN audiences Promotion of illegal gambling can constitute facilitation/organising. [🇻🇳 Socialist Republic of Vietnam](/jurisdictions/vietnam/) High Affiliate marketing of offshore operators Facilitation exposure; revenue-share arrangements prohibited. [🇿🇦 South Africa](/jurisdictions/south-africa/) High Affiliate links to offshore casinos Facilitating unlicensed gambling is an offence [South Carolina](/jurisdictions/south-carolina/) High Advertising offshore or out-of-state gambling products to SC residents No licensed advertising channel exists; high affiliate/marketing legal exposure [🇪🇸 Spain](/jurisdictions/spain/) High Sports sponsorship Sponsorship ban (RD 958/2020 art. 12) survived the 2024 annulment. [🇪🇸 Spain](/jurisdictions/spain/) High Broadcast advertising outside 1am–5am window Time-window restriction persists despite partial annulment. [🇪🇸 Spain](/jurisdictions/spain/) High Unregistered affiliate activity Affiliates must register with DGOJ; penalties €100k–€1m. [🇹🇼 Taiwan](/jurisdictions/taiwan/) High Advertising gambling via social media to Taiwan users Exposes affiliates and intermediaries to criminal liability. [🇹🇼 Taiwan](/jurisdictions/taiwan/) High Bonus/promotional offers to Taiwan players No legal advertising channel; promotion of illegal gambling. [🇹🇼 Taiwan](/jurisdictions/taiwan/) High Affiliate revenue share for gambling referrals Affiliate marketing for gambling is prohibited. [🇹🇭 Thailand](/jurisdictions/thailand/) High Advertising prohibited gambling is criminal Affiliate/marketing exposure with proposed multi-year sentences. [🇹🇳 Tunisia](/jurisdictions/tunisia/) High All private gambling marketing banned No legal acquisition channel for residents [🇹🇳 Tunisia](/jurisdictions/tunisia/) High Affiliate liability proposed under 2026 bill Affiliates exposed to criminal facilitation [🇹🇷 Türkiye (Turkey)](/jurisdictions/turkey/) High Advertising or promoting unlicensed betting/gambling to Turkish residents Criminal liability (1-3 years) attaches to advertising under Law 7258 Art. 5/1-ç; 2026 enforcement has extended to media/social networks. [🇬🇧 United Kingdom](/jurisdictions/united-kingdom/) High Contacting self-excluded customers Prohibited under LCCP; benchmark penalties apply. SRC-GB-001 [🇬🇧 United Kingdom](/jurisdictions/united-kingdom/) High Non-compliant affiliate conduct Licensee liable for affiliate breaches under LCCP. SRC-GB-001 [Virginia — State](/jurisdictions/virginia/) High Targeting under-21s Marketing to minors is prohibited. [Alberta — Canada (province)](/jurisdictions/alberta/) Medium Advertising to self-excluded/high-risk individuals AGLC standards prohibit such advertising; breach is a compliance failure. [Alberta — Canada (province)](/jurisdictions/alberta/) Medium Offering election betting Election markets are excluded in Alberta unlike some jurisdictions. [🇩🇿 Algeria](/jurisdictions/algeria/) Medium Google bans all gambling ads to Algeria Removes a major acquisition channel. [🇦🇷 Argentina](/jurisdictions/argentina/) Medium Running cross-province ad campaigns without per-province RG messaging Each province imposes distinct advertising/RG requirements. [🇦🇷 Argentina](/jurisdictions/argentina/) Medium Ignoring the proposed federal advertising ban A nationwide ad/sponsorship/endorsement ban bill could materially alter marketing economics. [Arizona — State](/jurisdictions/arizona/) Medium College-event prop bets Certain college athlete props may be restricted; rules require verification. [Arizona — State](/jurisdictions/arizona/) Medium Affiliate revenue-share without oversight ADG oversight may apply to promotional activities. [🇦🇺 Australia](/jurisdictions/australia/) Medium TV gambling ads during live-sport watershed Watershed restrictions; broadcaster liability (Network Ten). [🇦🇺 Australia](/jurisdictions/australia/) Medium Spam / no-unsubscribe messaging PointsBet AUD 500,800 spam penalty. [🇧🇩 Bangladesh](/jurisdictions/bangladesh/) Medium Third-party ad networks (Google AdSense) in scope of ban Programmatic monetisation of BD traffic is criminalised. [🇧🇪 Belgium](/jurisdictions/belgium/) Medium 2028 sponsorship ban Remaining shirt-sponsorship channel ends 2028. [🇧🇷 Brazil](/jurisdictions/brazil/) Medium Ad-platform takedowns of offshore promotion Affiliate/influencer channels policed. [🇧🇷 Brazil](/jurisdictions/brazil/) Medium Anticipated SENACON/CONAR ad tightening Future marketing constraint risk. [British Columbia — Canada (province)](/jurisdictions/british-columbia/) Medium Sponsoring BC teams/events as a private operator Private operator sponsorship is banned. [🇧🇬 Bulgaria](/jurisdictions/bulgaria/) Medium Affiliate content glamorising gambling Content restrictions and penalties. [Canada — Ontario](/jurisdictions/ontario/) Medium Athlete/celebrity endorsement appealing to minors Restricted under amended advertising standards. [Canada — Ontario](/jurisdictions/ontario/) Medium Misleading/untruthful promotions Standard 2.04 requires truthful, non-misleading materials. [Colorado — State](/jurisdictions/colorado/) Medium Targeting under-21 audiences 21+ targeting is mandatory; violations risk Division action. [Colorado — State](/jurisdictions/colorado/) Medium Aggressive bonus terms Standard RG restrictions apply; deductibility changes alter bonus economics. [Connecticut — State](/jurisdictions/connecticut/) Medium In-state college team betting restricted Wagers on CT college teams limited to tournament play. [🇨🇷 Costa Rica](/jurisdictions/costa-rica/) Medium Seeking Google/Meta gambling certification with CR registration CR registration does not qualify for platform gambling-advertiser certification. [🇨🇷 Costa Rica](/jurisdictions/costa-rica/) Medium Assuming permissive CR marketing applies in host markets Host-country advertising rules govern actual exposure. [🇭🇷 Croatia](/jurisdictions/croatia/) Medium Advertising time-window and celebrity bans Restricts acquisition channels. [Delaware — State](/jurisdictions/delaware/) Medium Lottery controls all marketing No independent operator marketing or brand-building possible. [🇩🇴 Dominican Republic](/jurisdictions/dominican-republic/) Medium Tightening RG/marketing rules under 184-2026 Permissive ad practices may become non-compliant. [🇪🇨 Ecuador](/jurisdictions/ecuador/) Medium Pending KYC standards New Ley Orgánica del Deporte KYC rules not yet operational. [🇪🇪 Estonia](/jurisdictions/estonia/) Medium 150/152 adverts in breach in TTJA review High latent advertising non-compliance risk. [🇪🇪 Estonia](/jurisdictions/estonia/) Medium Permit-gated advertising only Pre-permit marketing is prohibited. [Florida](/jurisdictions/florida/) Medium HB 591 proposes new felonies specifically for gambling advertising Affiliate and marketing partners facing unprecedented criminal (not just civil) exposure [🇫🇷 France](/jurisdictions/france/) Medium Targeting minors / 18-24 aggressively ANJ flags problem-gambling among young players. [🇫🇷 France](/jurisdictions/france/) Medium Excessive bonus/cross-selling ANJ scrutiny of cross-selling and incentives. [🇩🇪 Germany](/jurisdictions/germany/) Medium 06:00-21:00 advertising watershed Daytime advertising ban for slots/poker/casino limits reach. [🇩🇪 Germany](/jurisdictions/germany/) Medium Influencer advertising restricted Beyond-scope influencer promotion banned. [🇬🇮 Gibraltar](/jurisdictions/gibraltar/) Medium VAT-saving Gibraltar marketing subsidiary with minimal presence Likely to be refused a Marketing Affiliate/Agency licence under the new standalone marketing licensing category. SRC-GI-012 [🇬🇷 Greece](/jurisdictions/greece/) Medium Strict commercial communication rules Watershed/health-warning constraints. [🇭🇰 Hong Kong SAR](/jurisdictions/hong-kong/) Medium Gambling brand sponsorship in HK Restricted; promotion of unauthorised operators criminalised [🇮🇸 Iceland](/jurisdictions/iceland/) Medium International ads still reach Icelandic audiences Enforcement gap is not a compliance defence. [Illinois — State](/jurisdictions/illinois/) Medium Promotional compression High tax has driven operators to cut bonuses and add surcharges. [Illinois — State](/jurisdictions/illinois/) Medium 21+ targeting restriction Advertising must not target under-21s or problem gamblers. [Indiana — State](/jurisdictions/indiana/) Medium Misleading bonus/promotional terms IGC oversight of promotions; FTC exposure. [🇮🇪 Ireland](/jurisdictions/ireland/) Medium Marketing communications without adult opt-in Opt-in is mandatory. [🇮🇪 Ireland](/jurisdictions/ireland/) Medium Use of celebrities/sports personalities in gambling ads Restricted under GRA 2024 advertising regime. [🇮🇪 Ireland](/jurisdictions/ireland/) Medium Aggressive monetisation mechanics (loot boxes, countdown timers) Heightened regulatory concern flagged. [🇰🇪 Kenya](/jurisdictions/kenya/) Medium 30-day media advertising suspension precedent Regulator can halt all advertising sector-wide. [🇱🇹 Lithuania](/jurisdictions/lithuania/) Medium Social/influencer channels restricted Limits modern digital acquisition. [🇱🇹 Lithuania](/jurisdictions/lithuania/) Medium Full sponsorship ban from 2028 Sponsorship channel closes entirely. [🇲🇴 Macau SAR (Macau Special Administrative Region, China)](/jurisdictions/macau/) Medium PRC advertising restrictions to mainland citizens Limits cross-border marketing reach [🇲🇹 Malta](/jurisdictions/malta/) Medium Strict commercial communications rules Breaches risk penalties and licence conditions. [🇲🇹 Malta](/jurisdictions/malta/) Medium Affiliate content rules strict Affiliate marketing exposure to commercial-comms breaches. [Massachusetts — State](/jurisdictions/massachusetts/) Medium Using MA-affiliated athletes in certain endorsement scenarios Endorsement restrictions apply. [Massachusetts — State](/jurisdictions/massachusetts/) Medium Advertising without mandatory RG messaging All advertising must include RG messaging. [Michigan — State](/jurisdictions/michigan/) Medium 'Risk-free' bonus language MGCB prohibits risk-free framing; bonuses must be filed. [Michigan — State](/jurisdictions/michigan/) Medium Exceeding two-brand limit Operator limited to two brands (one poker, one casino). [Michigan — State](/jurisdictions/michigan/) Medium Over-claiming free-play deductions Free-play deductibility tapers from 10% over five years. [Missouri](/jurisdictions/missouri/) Medium MGC Disciplinary Case DC-26-004 — internal contract-approval/backdating conduct tied to a university sponsorship agreement Signals active MGC scrutiny of licensee internal-controls and contract-approval processes around sponsorship/marketing deals. [🇲🇦 Morocco](/jurisdictions/morocco/) Medium App-store gambling-app restrictions Distribution channels closed to unlicensed operators. [🇲🇦 Morocco](/jurisdictions/morocco/) Medium Social-media promotion targeted Affiliate/influencer channels exposed. [🇲🇲 Myanmar](/jurisdictions/myanmar/) Medium Affiliate traffic from MM Prohibited; affiliate carries sanctions/AML exposure. [Nevada — State](/jurisdictions/nevada/) Medium Advertising to under-21 audiences 21+ age gating mandatory. [New Brunswick (Canada)](/jurisdictions/new-brunswick/) Medium Programmatic ad buys targeting NB Restricted for non-ALC products. [New Mexico (USA)](/jurisdictions/new-mexico/) Medium Sweepstakes casinos actively serve NM residents despite explicit NMGCB statement that this is illegal Signals a live, unresolved enforcement gap in consumer protection [🇳🇿 New Zealand](/jurisdictions/new-zealand/) Medium Influencer promotion of offshore casinos DIA fined an influencer NZ$5,000 with ~30 cases under investigation. [🇳🇿 New Zealand](/jurisdictions/new-zealand/) Medium Sponsorship arrangements with NZ entities Sponsorship is prohibited. [🇳🇬 Nigeria](/jurisdictions/nigeria/) Medium Unvetted advertising ARCON pre-vetting mandatory regardless of medium SRC-NG-008 [North Carolina — State](/jurisdictions/north-carolina/) Medium College individual-player prop prohibition Restricts a commercially significant market segment in an ACC-heavy state. [Ohio — State](/jurisdictions/ohio/) Medium Player-prop bets under potential OCCC ban Product roadmap risk if props are prohibited following DeWine's July 2025 call. [Ohio — State](/jurisdictions/ohio/) Medium False or misleading odds/expected-return advertising Actively enforced by OCCC. [🇵🇦 Panama](/jurisdictions/panama/) Medium Advertising in unlicensed host markets Host-market advertising rules apply regardless of JCJ permissiveness. [🇵🇭 Philippines](/jurisdictions/philippines/) Medium Social-platform promotion Social channel restricted under tightening regime. [Quebec — Canada (province)](/jurisdictions/quebec/) Medium Sponsorship to QC residents banned for private operators No lawful sponsorship route. [🇰🇷 Republic of Korea (South Korea)](/jurisdictions/south-korea/) Medium Impersonating Kangwon Land Public warnings and prosecution. [🇷🇸 Serbia](/jurisdictions/serbia/) Medium Ads without minor/addiction warnings Warnings mandatory; ad tightening proposed. [🇷🇸 Serbia](/jurisdictions/serbia/) Medium Sponsorship without warnings/limits Sponsorship restricted under tightening ad rules. [🇸🇰 Slovakia](/jurisdictions/slovakia/) Medium Proposed broadcast advertising bans (6am-10pm) Marketing reach risk if enacted. [🇸🇰 Slovakia](/jurisdictions/slovakia/) Medium Latin-alphabet promotion prohibition without licence Cross-border advertising restriction. [🇻🇳 Socialist Republic of Vietnam](/jurisdictions/vietnam/) Medium Sponsorship linking brand to gambling Gambling sponsorship/marketing effectively banned. [🇿🇦 South Africa](/jurisdictions/south-africa/) Medium Heavy gambling advertising Reform pressure to restrict ads; possible future ad ban [🇪🇸 Spain](/jurisdictions/spain/) Medium Promoting bonuses to unverified players Welcome bonuses only to verified customers per surviving rules. [🇱🇰 Sri Lanka](/jurisdictions/sri-lanka/) Medium Misleading gambling advertising Offence; fines and additional penalties. [🇱🇰 Sri Lanka](/jurisdictions/sri-lanka/) Medium Advertising on unregulated platforms Platform-level restrictions and GRA blocking powers. [Texas](/jurisdictions/texas/) Medium DFS affiliate promotion given the unresolved 2016 AG opinion classifying DFS as illegal gambling Legal status has never been judicially resolved; enforcement posture could shift [🇺🇬 Uganda](/jurisdictions/uganda/) Medium No dedicated advertising code Regulatory uncertainty; future restrictions likely given tightening posture. [🇦🇪 United Arab Emirates — federal jurisdiction (GCGRA framework)](/jurisdictions/united-arab-emirates/) Medium Running gambling ads without GCGRA licence + Google certification Q1-Q2 2026 Google policy disapproves and can suspend non-compliant accounts. [🇬🇧 United Kingdom](/jurisdictions/united-kingdom/) Medium Direct marketing without per-product opt-in SRCP 5.1.12 in force from 1 May 2025. SRC-GB-007 [🇬🇧 United Kingdom](/jurisdictions/united-kingdom/) Medium Pre-watershed gambling TV ads 9pm watershed (except bingo). SRC-GB-007 [🇬🇧 United Kingdom](/jurisdictions/united-kingdom/) Medium Premier League front-of-shirt gambling sponsorship Banned from 2026/27. SRC-GB-007 [🇬🇧 United Kingdom](/jurisdictions/united-kingdom/) Medium Non-compliant bonus/promotion design Heavy LCCP restrictions on incentives. SRC-GB-001 [🇺🇸 United States (Federal Layer)](/jurisdictions/united-states/) Medium Deceptive advertising FTC and state AGs increasingly scrutinise gambling advertising. SRC-US-005 [🇺🇾 Uruguay](/jurisdictions/uruguay/) Medium No affiliate market No private licensed online operator means no legitimate affiliate ecosystem. [🇺🇾 Uruguay](/jurisdictions/uruguay/) Medium Unlicensed-operator sponsorship prohibited Sponsorship by unlicensed operators is barred under the framework. [🇻🇪 Venezuela](/jurisdictions/venezuela/) Medium Ad placement may involve state-connected platforms Marketing spend can trigger OFAC exposure. [Virginia — State](/jurisdictions/virginia/) Medium Advertising prohibited college props Prohibited wager advertising barred. [🇦🇹 Austria](/jurisdictions/austria/) Low CJEU coherence limits even on monopolist advertising Expansionary marketing risks monopoly's EU-law validity. [Canada — Ontario](/jurisdictions/ontario/) Low CGA advertising code breaches Ad Standards accepts complaints under CGA code from Jan 2026, in addition to Registrar's Standards. [Colorado — State](/jurisdictions/colorado/) Low Unverified affiliate revenue-share Affiliate activity falls under Division oversight of promotions. [Connecticut — State](/jurisdictions/connecticut/) Low Mandatory RG messaging in all ads Non-compliant marketing exposes operators to DCP action. [🇭🇷 Croatia](/jurisdictions/croatia/) Low Platform certification required (Google/Meta) Ad onboarding friction. [🇩🇴 Dominican Republic](/jurisdictions/dominican-republic/) Low Offshore advertising into DR largely unrestricted historically May draw enforcement under formalisation. [🇬🇭 Ghana](/jurisdictions/ghana/) Low Platform certification required for Google/Meta ads Advertising channel gating. [Illinois — State](/jurisdictions/illinois/) Low Bettor surcharges FanDuel added a 50-cent IL transaction surcharge; may deter customers. [Maryland — State](/jurisdictions/maryland/) Low College player prop ban (March 2024) Wager catalog restriction reduces product offering. [🇲🇽 Mexico](/jurisdictions/mexico/) Low Advertising rules tied to physical-establishment regime Online advertising compliance ambiguity. [🇺🇸 New York — State](/jurisdictions/new-york/) Low Under-21 targeting prohibition Strict audience controls on all advertising. [North Carolina — State](/jurisdictions/north-carolina/) Low Operator coalition lobbying against tax hikes Indicates unresolved policy volatility affecting forward economics. [North Carolina — State](/jurisdictions/north-carolina/) Low Standard 21+ targeting and RG messaging mandates Marketing compliance overhead, fines on breach. [North Carolina — State](/jurisdictions/north-carolina/) Low Prohibition on betting politics and award shows Limits novelty-market product range. [Ohio — State](/jurisdictions/ohio/) Low Affiliate revenue-share arrangements OCCC supplier oversight may capture revenue-share affiliates. [Rhode Island — State](/jurisdictions/rhode-island/) Low Lottery-controlled marketing Independent operator marketing constrained. [🇷🇼 Rwanda](/jurisdictions/rwanda/) Low Undefined advertising rules Specific marketing restrictions not yet published; compliance exposure. [🇸🇳 Senegal](/jurisdictions/senegal/) Low No clear advertising framework Affiliate and ad rules are unframeworked grey zone. [🇸🇳 Senegal](/jurisdictions/senegal/) Low Influencer reliance Market practice leans on influencer marketing with no formal rules. [🇸🇰 Slovakia](/jurisdictions/slovakia/) Low Voluntary Code of Conduct (non-binding) Reliance on soft-law advertising controls may harden into statute. [🇹🇿 Tanzania](/jurisdictions/tanzania/) Low No dedicated advertising code Regulatory ambiguity on ad practice. [West Virginia — State](/jurisdictions/west-virginia/) Low 21+ age and RG messaging requirements Non-compliant advertising risks WVLC action and FTC scrutiny. [🇿🇲 Zambia](/jurisdictions/zambia/) Low No dedicated advertising code Permissive environment but subject to abrupt regulatory tightening under reform.