Argentina is the largest opportunity in South America and the near-term path is continued province-by-province expansion (Santa Fe 2023, Mendoza, Córdoba). Federal bills — including a proposed nationwide advertising ban and periodic harmonisation efforts — have been discussed repeatedly but none has been enacted. The Milei government's deregulatory agenda and FX liberalisation create both uncertainty and openings. Direction is mixed: liberalising at province level, tightening on advertising and responsible gambling at federal level.
Jurisdictions › Argentina › Outlook
Argentina · Question 11 of 11
Outlook: What is coming?
Mixed · Probable · AI-generated · Back to full Argentina report →
Key section parameters
| Jurisdiction | Argentina (AR) |
|---|---|
| Regulator | Provincial Licensing Authorities (LOTBA / IPLyC / 24 sub-national regulators) |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Argentina is the largest opportunity in South America and the near-term path is continued province-by-province expansion (Santa Fe 2023, Mendoza, Córdoba). Federal bills — including a proposed nationwide advertising ban and periodic harmonisation efforts — have been discussed repeatedly but none has…