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Arizona · Question 07 of 11

Marketing: Can we advertise?

Mixed · Probable · AI-generated · Back to full Arizona report →

Key section parameters

JurisdictionArizona (US-AZ)
RegulatorRecorded in register
FavourabilityMixed
ConfidenceProbable
Review statusAI-generated
Last collected18 Oct 2026

Summary answer

Marketing is ADG-regulated under A.R.S. § 5-1301 et seq. with mandatory 21+ targeting and responsible-gaming disclosures. Free-bet/promotional deductions are capped at 10% of revenue. Sponsorship is structurally central — professional sports team partnerships (Cardinals, Suns, Diamondbacks) are them…

Full section analysis

Marketing is ADG-regulated under A.R.S. § 5-1301 et seq. with mandatory 21+ targeting and responsible-gaming disclosures. Free-bet/promotional deductions are capped at 10% of revenue. Sponsorship is structurally central — professional sports team partnerships (Cardinals, Suns, Diamondbacks) are themselves the mandatory licensing gateway for the sports-franchise track. The college-event advertising restriction remains unverified against primary ADG rules; secondary reporting indicates Arizona permits college wagering, including in-state teams, but restricts certain props on individual college athletes.