Advertising is permitted only for SPA-authorised operators. SPA's advertising rules require responsible-gambling messaging and health warnings, restrict content targeting minors, and prohibit credit-card-funded gambling. Influencer marketing is permitted subject to disclosure rules, but SPA, in partnership with Google, Meta, TikTok, Kwai and Amazon under the Brazil Digital Council, has fast-tracked removal of influencer pages and ad placements promoting unlicensed offshore operators. Further tightening from SENACON/CONAR is anticipated.
Jurisdictions › Brazil › Marketing
Brazil · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · Not reviewed · Back to full Brazil report →
Key section parameters
| Jurisdiction | Brazil (BR) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | Not reviewed |
| Last collected | 18 Oct 2026 |
Summary answer
Advertising is permitted only for SPA-authorised operators. SPA's advertising rules require responsible-gambling messaging and health warnings, restrict content targeting minors, and prohibit credit-card-funded gambling. Influencer marketing is permitted subject to disclosure rules, but SPA, in part…