Marketing: Can we advertise?

On the 18th May 2024, Bulgaria passed a new law severely limiting gambling advertising. This applies to broadcast advertising on radio and television and print media such as newspapers, which are now totally banned. Advertising on online media websites is also subject to the ban. Gambling adverts on sports equipment, materials and products are permitted unless intended, targeted of likely to be attractive for persons under 18 years old. Billboards are however still permitted, but only if they are at least 300 metres away from schools, universities, playgrounds and other protected areas, with at least 10% of advertising space dedicated to a problem gambling warnings. These advertising crackdowns have lead to some operators exiting the market and material drop in GGR revenues. Advertising restrictions for unlicensed operators are contained in Section 10(5) of the Gambling Act 2012 they are not permitted to advertise and will face fines if they do so. Lottery: Offering lotteries are prohibited for private operators (excluding raffles, keno and bingo), with licences only issued to the state-owned Sport Totalisator. The only licensed operators: Sport Totalisator is permitted to advertise subject to the provisions of the Article 10 of the Gambling Act, which relates to advertising and subject to the provisions of the Advertising Code. For full details, please see the General Marketing Overview section.