President Noboa re-authorised gambling and sports-betting advertising in October 2024 by withdrawing articles of Executive Order 421 that had banned it. Betting sponsorship is now pervasive in football — roughly 12 of 16 Serie A clubs carry betting sponsors. There is no detailed content-restriction or bonus-cap regime yet published; the new Ley Orgánica del Deporte (approved late 2025, awaiting Executive sign-off) references KYC obligations.
Jurisdictions › Ecuador › Marketing
Ecuador · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · AI-generated · Back to full Ecuador report →
Key section parameters
| Jurisdiction | Ecuador (EC) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
President Noboa re-authorised gambling and sports-betting advertising in October 2024 by withdrawing articles of Executive Order 421 that had banned it. Betting sponsorship is now pervasive in football — roughly 12 of 16 Serie A clubs carry betting sponsors. There is no detailed content-restriction …