Gambling advertising is governed by the Advertising Act and supervised by the Consumer Protection and Technical Regulatory Authority (TTJA). Advertising is permitted only for operators holding a valid operating permit and is subject to content restrictions: mandatory addiction-warning messages, no invitations to play, and protections against targeting minors. TTJA actively enforces — a 2023 review of 19 licensed operators found 150 of 152 adverts in breach, though operators rectified faults without fines.
Jurisdictions › Estonia › Marketing
Estonia · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · Not reviewed · Back to full Estonia report →
Key section parameters
| Jurisdiction | Estonia (EE) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | Not reviewed |
| Last collected | 18 Oct 2026 |
Summary answer
Gambling advertising is governed by the Advertising Act and supervised by the Consumer Protection and Technical Regulatory Authority (TTJA). Advertising is permitted only for operators holding a valid operating permit and is subject to content restrictions: mandatory addiction-warning messages, no i…