Advertising is permitted but heavily controlled: broadcast watershed restrictions, mandatory responsible-gambling messaging, and ARPP standards. A new 15% tax on online sports betting advertising/promotional spend took effect 1 July 2025. ANJ scrutinises cross-selling and bonus practices; marketing budgets reached ~EUR 144.5m in 2024 (+23%).
Jurisdictions › France › Marketing
France · Question 07 of 11
Marketing: Can we advertise?
Mixed · Confirmed · AI-generated · Back to full France report →
Key section parameters
| Jurisdiction | France (FR) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Confirmed |
| Review status | AI-generated |
| Last collected | 20 Oct 2026 |
Summary answer
Advertising is permitted but heavily controlled: broadcast watershed restrictions, mandatory responsible-gambling messaging, and ARPP standards. A new 15% tax on online sports betting advertising/promotional spend took effect 1 July 2025. ANJ scrutinises cross-selling and bonus practices; marketing …