HKJC advertising is regulated under self-regulatory codes and the Communications Authority code of practice, with the Government empowered to prescribe advertising guidelines for football betting. Promotion of unauthorised (offshore) gambling — including affiliate traffic-direction to unlicensed operators — is a criminal offence under Cap. 148, and counsel confirms that this prohibition extends to poker as well as to the sports and lottery verticals. There is no permissive marketing channel for private operators, and none for poker in any form.
Jurisdictions › Hong Kong SAR › Marketing
Hong Kong SAR · Question 07 of 11
Marketing: Can we advertise?
Unfavourable · Confirmed · Expert approved · Back to full Hong Kong SAR report →
Key section parameters
| Jurisdiction | Hong Kong SAR (HK) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Unfavourable |
| Confidence | Confirmed |
| Review status | Expert approved |
| Last collected | 20 Oct 2026 |
Summary answer
HKJC advertising is regulated under self-regulatory codes and the Communications Authority code of practice, with the Government empowered to prescribe advertising guidelines for football betting. Promotion of unauthorised (offshore) gambling — including affiliate traffic-direction to unlicensed ope…