Advertising of unlicensed or foreign gambling brands to Icelandic residents is prohibited. State operators conduct limited responsible marketing under oversight. Enforcement is weak in practice: the 2025 ministry reform proposal notes that media outlets face no penalties for promoting unlicensed gambling and that international betting advertisements reach Icelandic audiences through global media channels. Google and Meta treat Iceland as a restricted jurisdiction for gambling advertising. Affiliate marketing for offshore brands targeting Iceland is illegal.
Jurisdictions › Iceland › Marketing
Iceland · Question 07 of 11
Marketing: Can we advertise?
Unfavourable · Confirmed · AI-generated · Back to full Iceland report →
Key section parameters
| Jurisdiction | Iceland (IS) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Unfavourable |
| Confidence | Confirmed |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Advertising of unlicensed or foreign gambling brands to Icelandic residents is prohibited. State operators conduct limited responsible marketing under oversight. Enforcement is weak in practice: the 2025 ministry reform proposal notes that media outlets face no penalties for promoting unlicensed gam…