Isle of Man Gambling — Marketing: Can we advertise?

## Online As a licence condition, operators are required to demonstrate to the GSC compliance with all Advertising Standards Authority Codes and industry self-regulatory codes or such other codes as may be applicable. All operators are required to provide hyperlinks on their websites to any problem gambling organisation that may be specified by the GSC. The Online Gambling (Advertising) Regulations 2007 (“Advertising Regulations”) apply to operators and contain restrictions regarding the type of advertisements that an operator can produce. “Advertisement” is defined as “including every form of advertising or promotion whether by means of the internet, in a radio or television programme or message (whether broadcast or not), in a written or printed publication, by the display of notices, signs, labels or showcards, by means of circulars or other documents, or through any other medium.” The Advertising Regulations also state certain details that require to be set out on the website of each operator. ## Online and offline The Consumer Protection Act 1991 also contains provisions regarding misleading advertisements. A complaint can be made to the Office of Fair Trading where a consumer believes an advertisement is misleading. There are also specific marketing rules for land-based operators, such as land-based bookmakers and casinos, but these are outside the remit of this report. ## Data Protection The Isle of Man adopted the GDPR into domestic law in 2018. The European Commission granted the Isle of Man an adequacy finding back in 2004 thereby aiding the transfer of personal data in and out of the Isle of Man.