Marketing of online gambling to Japanese residents is illegal. The September 2025 amendment to the Anti-Gambling Addiction Act explicitly bans the posting of online ads for illegal online casinos, including on social media, and bans the launch of new online casinos including smartphone apps. Japanese advertising-industry guidelines already required members to refrain from advertising offshore online gambling to JP residents. IR casino advertising will be tightly restricted under the IR framework, with no advertising permitted near schools or welfare facilities. Pachinko marketing is subject to industry self-regulation. No affiliate marketing of online gambling is legally permissible.
Jurisdictions › Japan › Marketing
Japan · Question 07 of 11
Marketing: Can we advertise?
Unfavourable · Confirmed · AI-generated · Back to full Japan report →
Key section parameters
| Jurisdiction | Japan (JP) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Unfavourable |
| Confidence | Confirmed |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Marketing of online gambling to Japanese residents is illegal. The September 2025 amendment to the Anti-Gambling Addiction Act explicitly bans the posting of online ads for illegal online casinos, including on social media, and bans the launch of new online casinos including smartphone apps. Japanes…