Licensed sportsbook marketing is permitted subject to standard responsible-gambling disclosures. HB 904 introduces a targeted ban on licensed-operator partnerships with prediction-market platforms, effective 2026-07-15.
Jurisdictions › Kentucky › Marketing
Kentucky · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · AI-generated · Back to full Kentucky report →
Key section parameters
| Jurisdiction | Kentucky (US-KY) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Licensed sportsbook marketing is permitted subject to standard responsible-gambling disclosures. HB 904 introduces a targeted ban on licensed-operator partnerships with prediction-market platforms, effective 2026-07-15.