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Kenya · Question 03 of 11

Market entry in practice: How hard is entry, really?

Mixed · Probable · AI-generated · Back to full Kenya report →

Key section parameters

JurisdictionKenya (KE)
RegulatorRecorded in register
FavourabilityMixed
ConfidenceProbable
Review statusAI-generated
Last collected11 Oct 2026

Summary answer

Kenya is the priority sub-Saharan Africa entry point and entry is open: the BCLB-era licence-application moratorium has ended, and the GRA opened its first licensing cycle in July 2026 following the Gambling Control Regulations 2026. Entry requires a locally incorporated Kenyan company with a physic…

Full section analysis

Kenya is the priority sub-Saharan Africa entry point and entry is open: the BCLB-era licence-application moratorium has ended, and the GRA opened its first licensing cycle in July 2026 following the Gambling Control Regulations 2026. Entry requires a locally incorporated Kenyan company with a physical office, Kenyan directors/representatives, KRA tax registration (PIN/VAT), FRC AML registration, and an M-Pesa Pay Bill (requiring a Kenyan bank account and Safaricom commercial agreement). The binding practical constraint is now capital rather than timing: the Third Schedule to the Gambling Control Regulations 2026 sets a KSh 2,000,000,000 gambling capital requirement for the National Lottery licence and a KSh 8,000,000 application fee for the hybrid online licence.