Distribution and platforms: Can we ship through apps and platforms?

The primary distribution-and-platform-rules development in Michigan this cycle is the Michigan Gaming Control Board's reclassification of sweepstakes and dual-currency casino platforms as unlicensed gaming under Michigan Compiled Laws Chapter 432. That determination, assessed as probable and fragile because it rests on regulatory classification rather than statute, removes sweepstakes operators from the state's promotional-gaming framework and narrows the distribution channels through which such platforms can lawfully reach Michigan consumers. For an operator, the practical effect is that dual-currency and sweepstakes-style products can no longer rely on the promotional-gaming classification to distribute in Michigan and instead face treatment as unlicensed gambling, with the enforcement exposure that classification carries elsewhere in this cycle's findings.