MGCB requires LIGA/LSBA compliance in marketing: 21+ targeting mandatory, no 'risk-free' language, responsible gaming messaging, and self-exclusion references. Operator bonus offers must be filed with the MGCB. Sponsorships with major Michigan sports franchises are broadly permitted.
Jurisdictions › Michigan › Marketing
Michigan · Question 07 of 11
Marketing: Can we advertise?
Favourable · Confirmed · AI-generated · Back to full Michigan report →
Key section parameters
| Jurisdiction | Michigan (US-MI) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Favourable |
| Confidence | Confirmed |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
MGCB requires LIGA/LSBA compliance in marketing: 21+ targeting mandatory, no 'risk-free' language, responsible gaming messaging, and self-exclusion references. Operator bonus offers must be filed with the MGCB. Sponsorships with major Michigan sports franchises are broadly permitted.