App-store and ad-platform distribution for commercial gambling targeting NB residents is effectively foreclosed because only ALC may lawfully offer the product. ALC's own apps are distributed through standard channels. Programmatic and search advertising for non-ALC products directed at NB residents carries legal risk.
Jurisdictions › New Brunswick › Distribution and platforms
New Brunswick · Question 09 of 11
Distribution and platforms: Can we ship through apps and platforms?
Unfavourable · Probable · AI-generated · Back to full New Brunswick report →
Key section parameters
| Jurisdiction | New Brunswick (CA-NB) |
|---|---|
| Regulator | Gaming Control Branch (Registrar of Gaming Control), Department of Justice and Public Safety |
| Favourability | Unfavourable |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
App-store and ad-platform distribution for commercial gambling targeting NB residents is effectively foreclosed because only ALC may lawfully offer the product. ALC's own apps are distributed through standard channels. Programmatic and search advertising for non-ALC products directed at NB residents…