Marketing of gambling in New Brunswick is effectively confined to the provincial channel (ALC and the two land-based casinos). Because no commercial operators may serve the market, third-party advertising and affiliate activity directed at NB residents promoting non-ALC products carries legal risk. ALC's own marketing is subject to the province's responsible-gaming policy administered by NBLGC.
Jurisdictions › New Brunswick › Marketing
New Brunswick · Question 07 of 11
Marketing: Can we advertise?
Unfavourable · Probable · AI-generated · Back to full New Brunswick report →
Key section parameters
| Jurisdiction | New Brunswick (CA-NB) |
|---|---|
| Regulator | Gaming Control Branch (Registrar of Gaming Control), Department of Justice and Public Safety |
| Favourability | Unfavourable |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Marketing of gambling in New Brunswick is effectively confined to the provincial channel (ALC and the two land-based casinos). Because no commercial operators may serve the market, third-party advertising and affiliate activity directed at NB residents promoting non-ALC products carries legal risk. …