App distribution via Apple App Store and Google Play is permitted for LSLGA/FSGRN-licensed operators. Google imposed a comprehensive gambling advertising ban in Nigeria from March 2025 across Search, Display Network and YouTube. ARCON pre-vetting applies to all advertising, including affiliate content. There is no standalone affiliate registration requirement, and white-labelling is permitted but not separately regulated.
Jurisdictions › Nigeria › Distribution and platforms
Nigeria · Question 09 of 11
Distribution and platforms: Can we ship through apps and platforms?
Mixed · Probable · Not reviewed · changed since expert review · 1 post-review update · Not reviewed · In expert review scope · Back to full Nigeria report →
Key section parameters
| Jurisdiction | Nigeria (NG) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | Not reviewed · changed since expert review · 1 post-review update · Not reviewed · In expert review scope |
| Last collected | 18 Oct 2026 |
Summary answer
App distribution via Apple App Store and Google Play is permitted for LSLGA/FSGRN-licensed operators. Google imposed a comprehensive gambling advertising ban in Nigeria from March 2025 across Search, Display Network and YouTube. ARCON pre-vetting applies to all advertising, including affiliate con…
Not reviewed Information added after the 25 Jul 2026 expert review — published for currency and labelled not reviewed.
The dominant distribution-channel development in Nigeria is LSLGA's Public Notice of around 12 October 2026, directed at telecommunications operators, mobile network operators, value-added-service aggregators and providers that facilitate online betting, casino and lottery products over carrier-billing and VAS channels in Lagos State. The notice requires these intermediaries to verify operator licensing within thirty days, stop onboarding unlicensed operators, and suspend facilitation of existing unlicensed relationships. It explicitly states that possession of an NCC telecoms or VAS licence does not constitute a licence or authorisation to conduct or facilitate lottery, betting or gaming activities in Lagos State, closing a gap in which intermediaries had treated their own telecoms authorisation as sufficient cover for carrying gaming traffic. This obligation operates under section 33(3) of the Lagos State Lotteries and Gaming Authority Law 2021, and is in effect from the date of the notice.