There is no dedicated national gambling advertising code beyond Advertising Regulatory Board / ASA general standards and NGA mandatory responsible-gambling messaging on all gambling advertising. Sports-betting operators advertise heavily, with an estimated ZAR2.6bn marketing spend in 2024/25, driving reform calls and recommendations to restrict daytime ads and cap promotions per break. Casino-style advertising by offshore operators is technically unlawful but visible.
Jurisdictions › South Africa › Marketing
South Africa · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · Not reviewed · Back to full South Africa report →
Key section parameters
| Jurisdiction | South Africa (ZA) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | Not reviewed |
| Last collected | 11 Oct 2026 |
Summary answer
There is no dedicated national gambling advertising code beyond Advertising Regulatory Board / ASA general standards and NGA mandatory responsible-gambling messaging on all gambling advertising. Sports-betting operators advertise heavily, with an estimated ZAR2.6bn marketing spend in 2024/25, drivin…