Legitimate gambling advertising is confined to state operators. The DGC director has publicly noted that Casinos del Estado conducts essentially no advertising. Supermatch sponsors Uruguayan football, generating roughly USD 500,000 annually for the AUF. The post-2017 framework permits ISP blocking of unauthorised sites and prohibits sponsorship by unlicensed operators. Offshore operator advertising on Uruguayan digital channels occurs but is unsanctioned, and there is no licensed private online product to support an affiliate ecosystem.
Jurisdictions › Uruguay › Marketing
Uruguay · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · AI-generated · Back to full Uruguay report →
Key section parameters
| Jurisdiction | Uruguay (UY) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Legitimate gambling advertising is confined to state operators. The DGC director has publicly noted that Casinos del Estado conducts essentially no advertising. Supermatch sponsors Uruguayan football, generating roughly USD 500,000 annually for the AUF. The post-2017 framework permits ISP blocking o…