Marketing &amp; Advertising

Chinese-language affiliate marketing

Art. 287-2 advertising assistance liability

SRC-CN-006

App-store distribution of gambling apps

Online poker apps banned and removed since 2018

SRC-CN-001

Chinese-language affiliate marketing

Art. 287-2 advertising assistance liability

SRC-CN-006

App-store distribution of gambling apps

Online poker apps banned and removed since 2018

SRC-CN-001

Chinese-language affiliate marketing

Art. 287-2 advertising assistance liability

SRC-CN-006

App-store distribution of gambling apps

Online poker apps banned and removed since 2018

SRC-CN-001

Chinese-language affiliate marketing

Art. 287-2 advertising assistance liability

SRC-CN-006

App-store distribution of gambling apps

Online poker apps banned and removed since 2018

SRC-CN-001

Chinese-language affiliate marketing

Art. 287-2 advertising assistance liability

SRC-CN-006

🇵🇰 Islamic Republic of PakistanHigh

App-store distribution of gambling apps

Online poker apps banned and removed since 2018

SRC-CN-001

🇨🇼 CuraçaoHigh

Promotions targeting vulnerable persons or minors

Breach of LOK marketing conditions.

SRC-CW-011

🇨🇾 CyprusHigh

Social-media advertising of unlicensed casino

Direct subject of August 2025 NBA warning.

SRC-CY-004

🇩🇰 DenmarkHigh

Advertising targeting under-18s or vulnerable groups

Prohibited under Gambling Act and Marketing Practices Act.

SRC-DK-012

🇪🇬 EgyptHigh

Advertising gambling to Egyptian audiences

All gambling marketing banned; draft framework adds promoter penalties.

SRC-EG-011

🇪🇬 EgyptHigh

Affiliate promotion of offshore gambling

Affiliate marketing prohibited; high enforcement risk.

SRC-EG-004

🇫🇮 FinlandHigh

Affiliate marketing prohibited

Removes a primary acquisition channel; affiliate-led models non-viable.

SRC-FI-005

🇫🇮 FinlandHigh

Welcome bonuses banned

Limits competitive differentiation at market entry.

SRC-FI-007

🇫🇷 FranceHigh

Non-compliant advertising / missing RG messaging

ANJ sanctions; new 15% advertising tax.

SRC-FR-003

🇫🇷 FranceHigh

Non-compliant advertising / missing RG messaging

ANJ sanctions; new 15% advertising tax.

SRC-FR-003

🇫🇷 FranceHigh

Non-compliant advertising / missing RG messaging

ANJ sanctions; new 15% advertising tax.

SRC-FR-003

🇩🇪 GermanyHigh

Affiliate revenue-share remuneration banned

Forces fixed-fee acquisition models, constraining performance marketing.

SRC-DE-005

🇬🇧 Great BritainHigh

Contacting self-excluded customers

Prohibited under LCCP; benchmark penalties apply.

SRC-GB-001

🇬🇧 Great BritainHigh

Non-compliant affiliate conduct

Licensee liable for affiliate breaches under LCCP.

SRC-GB-001

🇬🇷 GreeceHigh

Unlicensed advertising criminalised

Min 2-yr prison + EUR 200k fine.

SRC-GR-003

🇭🇰 Hong Kong SARHigh

Affiliate traffic to unlicensed operator

Criminal facilitation offence

SRC-HK-007

🇮🇸 IcelandHigh

Advertising ban for non-authorised operators

Marketing to Icelandic residents is unlawful.

SRC-IS-008

🇮🇸 IcelandHigh

Affiliate marketing of offshore brands illegal

Affiliate model carries direct legal exposure.

SRC-IS-008

🇮🇳 IndiaHigh

Advertising/endorsing money games

Up to 2 yrs/INR 50 lakh; influencers and platforms in scope.

SRC-IN-001

🇮🇳 IndiaHigh

Affiliate promotion of money games

Criminalised advertising.

SRC-IN-001

Indiana — StateHigh

Targeting under-21 audiences

Minimum age is 21; targeting minors breaches RG rules.

SRC-US-IN-006

🇮🇩 IndonesiaHigh

Total advertising ban

No lawful promotional channel.

SRC-ID-002

🇮🇪 IrelandHigh

Advertising on TV/radio before 9pm

Breaches statutory watershed.

SRC-IE-004

Advertising or sponsorship of any betting brand

Advertising unregistered gambling is a PECA offence; courts have barred PSL sponsorship.

SRC-PK-009

🇯🇵 JapanHigh

Advertising online gambling to JP residents

Banned under the Sep 2025 Anti-Gambling Addiction Act amendment including social media.

SRC-JP-008

🇯🇵 JapanHigh

Affiliate marketing of offshore gambling targeting JP

Advertising guidelines and the amended Act prohibit directing JP residents to illegal online gambling.

SRC-JP-014

🇰🇿 KazakhstanHigh

Advertising outside permitted channels

Severe advertising restrictions; advertising unlicensed operators is banned.

SRC-KZ-002

🇰🇿 KazakhstanHigh

Affiliate promotion of unlicensed brands

Advertising of unlicensed operators is banned; high affiliate risk.

SRC-KZ-002

🇰🇪 KenyaHigh

Influencer/celebrity advertising ban and pre-approval

Severely constrains acquisition channels.

SRC-KE-006

🇱🇹 LithuaniaHigh

Near-total advertising ban phasing in 2025-2028

Paid acquisition channels are being closed; player acquisition economics deteriorate.

SRC-LT-007

🇱🇹 LithuaniaHigh

Bonuses/gifts/inducements prohibited

Removes a primary conversion lever.

SRC-LT-008

Macao SARHigh

Cross-border gambling advertising

A live consultation would prohibit gambling advertising across all media including cross-border online.

SRC-CN-MO-008

🇲🇾 MalaysiaHigh

Facebook ~93% of reported illegal gambling adverts; 224k+ posts removed

Social acquisition is heavily monitored and taken down.

SRC-MY-013

🇲🇾 MalaysiaHigh

Influencers/affiliates arrested and charged

Affiliate exposure extends to individual criminal liability.

SRC-MY-013

Massachusetts — StateHigh

Advertising in media where 15%+ of audience likely under 21

Among the strictest US advertising thresholds; breach risks MGC enforcement.

SRC-US-MA-009

Massachusetts — StateHigh

Framing sports betting as a financial solution or investment

Explicitly prohibited under MGC standards.

SRC-US-MA-009

Massachusetts — StateHigh

S 302 ban on ads during televised sporting events

Would severely restrict broadcast advertising if enacted.

SRC-US-MA-007

🇲🇦 MoroccoHigh

Private gambling marketing banned

Affiliate and social promotion exposes operators and intermediaries.

SRC-MA-009

🇲🇲 MyanmarHigh

Any gambling advertising to MM users

All marketing banned; platform-level prohibition.

SRC-MM-001

🇳🇵 NepalHigh

Advertising/promoting offshore betting brands

Promoters prosecuted under Advertisement Regulation Act.

SRC-NP-005

🇳🇱 NetherlandsHigh

Sports sponsorship banned from July 2025

Removes a major acquisition channel.

SRC-NL-005

🇳🇱 NetherlandsHigh

Untargeted advertising ban since July 2023

Severely limits customer acquisition.

SRC-NL-005

New Brunswick (Canada)High

Advertising non-ALC gambling to NB residents

Risk of facilitating unlawful gambling.

SRC-CA-NB-001

New Brunswick (Canada)High

Affiliate revenue-share for non-ALC products

High legal risk; facilitating unlawful gambling.

SRC-CA-NB-001

New York — StateHigh

Bonus/incentive prohibition bill (S8627)

Would eliminate acquisition tools.

SRC-NY-007

🇳🇿 New ZealandHigh

Promoting offshore gambling to NZ residents

s.16 offence; fines up to NZ$10,000 per offence and prospective NZ$5m platform fines.

SRC-NZ-004

🇳🇬 NigeriaHigh

Running Google Ads for gambling in Nigeria

Comprehensive ban since March 2025 across Search/Display/YouTube

SRC-NG-008

🇳🇴 NorwayHigh

Individual promoter liability

Influencers and individuals have been fined for promoting offshore operators.

SRC-NO-011

🇳🇴 NorwayHigh

Affiliate marketing prohibited

Affiliate revenue share targeting Norway is unlawful.

SRC-NO-011

Ohio — StateHigh

Targeting minors in advertising

21+ targeting mandatory; OCCC enforces.

SRC-US-OH-001

🇵🇭 PhilippinesHigh

Primetime / OOH advertising

Banned; billboard removal ordered.

SRC-PH-007

🇵🇱 PolandHigh

Advertising without a licence or outside permitted windows

Art. 29a prohibition; only licensed operators may advertise

SRC-PL-002

🇵🇹 PortugalHigh

Article 21-B near-ban enacted

Would restrict advertising to operator-owned channels and eliminate most third-party promotion.

SRC-PT-006

Quebec — Canada (province)High

Private operator advertising to QC residents prohibited

No lawful marketing channel exists.

SRC-CA-QC-003

🇰🇷 Republic of Korea (South Korea)High

Advertising/affiliate to KR nationals

Treated as facilitation of illegal gambling.

SRC-KR-010

🇷🇺 RussiaHigh

Proposed RUB 7m fines for illegal casino ads

Severe affiliate/advertising exposure

SRC-RU-001

🇸🇦 Saudi ArabiaHigh

Influencer/social promotion of offshore casinos

Criminal offence under cybercrime law; actively monitored.

SRC-SA-004

🇸🇬 SingaporeHigh

Lowered A&P offence threshold

Advertising offence made out without proving the promoted site provides gambling.

SRC-SG-006

🇸🇬 SingaporeHigh

Affiliate promotion criminalised

Affiliate/endorsement of illegal sites prosecuted.

SRC-SG-013

🇻🇳 Socialist Republic of VietnamHigh

Advertising gambling to VN audiences

Promotion of illegal gambling can constitute facilitation/organising.

SRC-VN-011

🇻🇳 Socialist Republic of VietnamHigh

Affiliate marketing of offshore operators

Facilitation exposure; revenue-share arrangements prohibited.

SRC-VN-004

🇿🇦 South AfricaHigh

Affiliate links to offshore casinos

Facilitating unlicensed gambling is an offence

SRC-ZA-008

🇪🇸 SpainHigh

Sports sponsorship

Sponsorship ban (RD 958/2020 art. 12) survived the 2024 annulment.

SRC-ES-014

🇪🇸 SpainHigh

Broadcast advertising outside 1am–5am window

Time-window restriction persists despite partial annulment.

SRC-ES-002

🇪🇸 SpainHigh

Unregistered affiliate activity

Affiliates must register with DGOJ; penalties €100k–€1m.

SRC-ES-013

🇨🇭 SwitzerlandHigh

Advertising unauthorised offers

Advertising for unlicensed games is a prohibited offence (Art. 74(3)).

SRC-CH-013

🇹🇼 TaiwanHigh

Advertising gambling via social media to Taiwan users

Exposes affiliates and intermediaries to criminal liability.

SRC-TW-007

🇹🇼 TaiwanHigh

Bonus/promotional offers to Taiwan players

No legal advertising channel; promotion of illegal gambling.

SRC-TW-007

🇹🇼 TaiwanHigh

Affiliate revenue share for gambling referrals

Affiliate marketing for gambling is prohibited.

SRC-TW-007

Tennessee — StateHigh

Offering college player props

College player and in-game props are prohibited.

SRC-US-TN-003

🇹🇭 ThailandHigh

Advertising prohibited gambling is criminal

Affiliate/marketing exposure with proposed multi-year sentences.

SRC-TH-010

🇹🇳 TunisiaHigh

All private gambling marketing banned

No legal acquisition channel for residents

SRC-TN-004

🇹🇳 TunisiaHigh

Affiliate liability proposed under 2026 bill

Affiliates exposed to criminal facilitation

SRC-TN-003

Virginia — StateHigh

Targeting under-21s

Marketing to minors is prohibited.

SRC-US-VA-008

Alberta — Canada (province)Medium

Advertising to self-excluded/high-risk individuals

AGLC standards prohibit such advertising; breach is a compliance failure.

SRC-CA-AB-003

Alberta — Canada (province)Medium

Offering election betting

Election markets are excluded in Alberta unlike some jurisdictions.

SRC-CA-AB-005

🇩🇿 AlgeriaMedium

Google bans all gambling ads to Algeria

Removes a major acquisition channel.

SRC-DZ-003

🇦🇷 ArgentinaMedium

Running cross-province ad campaigns without per-province RG messaging

Each province imposes distinct advertising/RG requirements.

SRC-AR-008

🇦🇷 ArgentinaMedium

Ignoring the proposed federal advertising ban

A nationwide ad/sponsorship/endorsement ban bill could materially alter marketing economics.

SRC-AR-005

Arizona — StateMedium

College-event prop bets

Certain college athlete props may be restricted; rules require verification.

SRC-US-AZ-005

Arizona — StateMedium

Affiliate revenue-share without oversight

ADG oversight may apply to promotional activities.

SRC-US-AZ-002

🇦🇺 AustraliaMedium

TV gambling ads during live-sport watershed

Watershed restrictions; broadcaster liability (Network Ten).

SRC-AU-013

🇦🇺 AustraliaMedium

Spam / no-unsubscribe messaging

PointsBet AUD 500,800 spam penalty.

SRC-AU-016

🇧🇩 BangladeshMedium

Third-party ad networks (Google AdSense) in scope of ban

Programmatic monetisation of BD traffic is criminalised.

SRC-BD-006

🇧🇪 BelgiumMedium

2028 sponsorship ban

Remaining shirt-sponsorship channel ends 2028.

SRC-BE-007

🇧🇷 BrazilMedium

Ad-platform takedowns of offshore promotion

Affiliate/influencer channels policed.

SRC-BR-005

🇧🇷 BrazilMedium

Anticipated SENACON/CONAR ad tightening

Future marketing constraint risk.

SRC-BR-004

British Columbia — Canada (province)Medium

Sponsoring BC teams/events as a private operator

Private operator sponsorship is banned.

SRC-CA-BC-010

🇧🇬 BulgariaMedium

Affiliate content glamorising gambling

Content restrictions and penalties.

SRC-BG-010

🇨🇦 Canada (Federal Overview)Medium

Running gambling ads without platform certification

Google/Meta require certification; non-ON operators rarely qualify.

SRC-CA-006

Canada — OntarioMedium

Athlete/celebrity endorsement appealing to minors

Restricted under amended advertising standards.

SRC-CA-ON-003

Canada — OntarioMedium

Misleading/untruthful promotions

Standard 2.04 requires truthful, non-misleading materials.

SRC-CA-ON-007

🇨🇱 ChileMedium

Proposed strict advertising and footballer-sponsorship ban

Existing sponsorship arrangements at risk under reform.

SRC-CL-013

🇨🇱 ChileMedium

Proposed strict advertising and footballer-sponsorship ban

Existing sponsorship arrangements at risk under reform.

SRC-CL-013

🇨🇱 ChileMedium

Proposed strict advertising and footballer-sponsorship ban

Existing sponsorship arrangements at risk under reform.

SRC-CL-013

Colorado — StateMedium

Targeting under-21 audiences

21+ targeting is mandatory; violations risk Division action.

SRC-US-CO-009

Colorado — StateMedium

Aggressive bonus terms

Standard RG restrictions apply; deductibility changes alter bonus economics.

SRC-US-CO-002

Connecticut — StateMedium

In-state college team betting restricted

Wagers on CT college teams limited to tournament play.

SRC-US-CT-020

🇨🇷 Costa RicaMedium

Seeking Google/Meta gambling certification with CR registration

CR registration does not qualify for platform gambling-advertiser certification.

SRC-CR-006

🇨🇷 Costa RicaMedium

Assuming permissive CR marketing applies in host markets

Host-country advertising rules govern actual exposure.

SRC-CR-002

🇭🇷 CroatiaMedium

Advertising time-window and celebrity bans

Restricts acquisition channels.

SRC-HR-009

🇨🇾 CyprusMedium

Use of public figures' images without consent

Specifically flagged by NBA as illegal endorsement illusion.

SRC-CY-012

🇨🇿 Czech RepublicMedium

Advertising without mandatory health warning/18+ disclaimer

Statutory warning and age disclaimer are mandatory; breaches sanctionable.

SRC-CZ-004

🇨🇿 Czech RepublicMedium

Targeting minors or income-source messaging

Prohibited under Act 40/1995 and Gambling Act.

SRC-CZ-004

Delaware — StateMedium

Lottery controls all marketing

No independent operator marketing or brand-building possible.

SRC-US-DE-002

🇩🇰 DenmarkMedium

Bonus offers exceeding DKK 1,000 or targeting single players

Breaches sales-promotion rules.

SRC-DK-011

🇩🇴 Dominican RepublicMedium

Tightening RG/marketing rules under 184-2026

Permissive ad practices may become non-compliant.

SRC-DO-004

🇪🇨 EcuadorMedium

Pending KYC standards

New Ley Orgánica del Deporte KYC rules not yet operational.

SRC-EC-013

🇪🇪 EstoniaMedium

150/152 adverts in breach in TTJA review

High latent advertising non-compliance risk.

SRC-EE-004

🇪🇪 EstoniaMedium

Permit-gated advertising only

Pre-permit marketing is prohibited.

SRC-EE-013

🇫🇮 FinlandMedium

Influencer promotions banned

Social-led acquisition strategies constrained.

SRC-FI-005

🇫🇮 FinlandMedium

18-month affiliate ban reported

Acquisition constraints may extend through early market years.

SRC-FI-012

Targeting minors / 18-24 aggressively

ANJ flags problem-gambling among young players.

SRC-FR-003

Excessive bonus/cross-selling

ANJ scrutiny of cross-selling and incentives.

SRC-FR-003

Targeting minors / 18-24 aggressively

ANJ flags problem-gambling among young players.

SRC-FR-003

Excessive bonus/cross-selling

ANJ scrutiny of cross-selling and incentives.

SRC-FR-003

Targeting minors / 18-24 aggressively

ANJ flags problem-gambling among young players.

SRC-FR-003

Excessive bonus/cross-selling

ANJ scrutiny of cross-selling and incentives.

SRC-FR-003

🇩🇪 GermanyMedium

06:00-21:00 advertising watershed

Daytime advertising ban for slots/poker/casino limits reach.

SRC-DE-005

🇩🇪 GermanyMedium

Influencer advertising restricted

Beyond-scope influencer promotion banned.

SRC-DE-005

VAT-saving marketing subsidiary with minimal presence

Likely to be refused a marketing support licence.

SRC-GI-012

Affiliate activity in/from Gibraltar unlicensed

Affiliates pulled into GOSS scope.

SRC-GI-005

VAT-saving marketing subsidiary with minimal presence

Likely to be refused a marketing support licence.

SRC-GI-012

Affiliate activity in/from Gibraltar unlicensed

Affiliates pulled into GOSS scope.

SRC-GI-005

VAT-saving marketing subsidiary with minimal presence

Likely to be refused a marketing support licence.

SRC-GI-012

Affiliate activity in/from Gibraltar unlicensed

Affiliates pulled into GOSS scope.

SRC-GI-005

Direct marketing without per-product opt-in

SRCP 5.1.12 in force from 1 May 2025.

SRC-GB-007

Pre-watershed gambling TV ads

9pm watershed (except bingo).

SRC-GB-007

Premier League front-of-shirt gambling sponsorship

Banned from 2026/27.

SRC-GB-007