The Royal Decree of 27 February 2023 introduced a near-total advertising ban, in force from 1 July 2023, covering TV, radio, cinema, social media, influencers and untargeted email/SMS. Search-engine results for users actively searching gambling terms remain permitted. Sports-stadium advertising was banned from 1 January 2025; shirt sponsorship is restricted (logo only, max 75 cm², not on front) until a full ban on 1 January 2028. The 1 September 2024 Gaming Act amendment established a principled advertising ban unless authorised by Royal Decree. The National Lottery is largely exempt.
Jurisdictions › Belgium › Marketing
Belgium · Question 07 of 11
Marketing: Can we advertise?
Unfavourable · Confirmed · AI-generated · Back to full Belgium report →
Key section parameters
| Jurisdiction | Belgium (BE) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Unfavourable |
| Confidence | Confirmed |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
The Royal Decree of 27 February 2023 introduced a near-total advertising ban, in force from 1 July 2023, covering TV, radio, cinema, social media, influencers and untargeted email/SMS. Search-engine results for users actively searching gambling terms remain permitted. Sports-stadium advertising was …