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Cameroon · Question 09 of 11

Distribution and platforms: Can we ship through apps and platforms?

Mixed · Probable · AI-generated · Back to full Cameroon report →

Key section parameters

JurisdictionCameroon (CM)
RegulatorRecorded in register
FavourabilityMixed
ConfidenceProbable
Review statusAI-generated
Last collected18 Oct 2026

Summary answer

Distribution access for gambling advertising in Cameroon changed materially this cycle through a private-platform mechanism rather than a state instrument. From 19 August 2025, Google's advertising policy permits Cameroon-targeted gambling advertising only for advertisers that are registered and lic…

Full section analysis

Distribution access for gambling advertising in Cameroon changed materially this cycle through a private-platform mechanism rather than a state instrument. From 19 August 2025, Google's advertising policy permits Cameroon-targeted gambling advertising only for advertisers that are registered and licensed by the Agence de Régulation des Jeux (ARJ). This functions as de facto platform-level gatekeeping tied to licence status: unlicensed operators lose access to a major digital-acquisition channel, while ARJ-licensed operators retain it. The change is confirmed in effect but carries no statutory durability rating, since it originates from Google's own policy rather than from Cameroonian legislation or decree, meaning it could be altered unilaterally by the platform. No other distribution-platform restrictions — app-store rules, ISP blocking, or affiliate-marketing constraints — were evidenced this cycle.