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China · Question 07 of 11

Marketing: Can we advertise?

Unfavourable · Confirmed · AI-generated · Back to full China report →

Key section parameters

JurisdictionChina (CN)
RegulatorNone — Gambling Prohibited (Ministry of Public Security / Ministry of Finance for State Lotteries)
FavourabilityUnfavourable
ConfidenceConfirmed
Review statusAI-generated
Last collected18 Oct 2026

Summary answer

Marketing of private gambling to mainland Chinese consumers is banned and criminally exposed. Advertising assistance to gambling operations engages Art. 287-2 (assisting information-network criminal activity) alongside the Advertising Law. Chinese-language offshore marketing, sponsorship targeting C…

Full section analysis

Marketing of private gambling to mainland Chinese consumers is banned and criminally exposed. Advertising assistance to gambling operations engages Art. 287-2 (assisting information-network criminal activity) alongside the Advertising Law. Chinese-language offshore marketing, sponsorship targeting Chinese audiences, affiliate traffic and social/platform distribution all carry accomplice-liability risk.