The IGB has marketing enforcement authority. Illinois restricts advertising targeting individuals under 21 or problem gamblers. The graduated tax (up to 40%) plus per-wager fee has materially compressed promotional viability — operators have pulled back acquisition spend and introduced bet surcharges and minimum bet sizes. Sports-team sponsorship is broadly permissive, with active partnerships across Chicago franchises.
Jurisdictions › Illinois › Marketing
Illinois · Question 07 of 11
Marketing: Can we advertise?
Mixed · Probable · AI-generated · Back to full Illinois report →
Key section parameters
| Jurisdiction | Illinois (US-IL) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Probable |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
The IGB has marketing enforcement authority. Illinois restricts advertising targeting individuals under 21 or problem gamblers. The graduated tax (up to 40%) plus per-wager fee has materially compressed promotional viability — operators have pulled back acquisition spend and introduced bet surcharge…