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New Zealand · Question 07 of 11

Marketing: Can we advertise?

Unfavourable · Probable · AI-generated · Back to full New Zealand report →

Key section parameters

JurisdictionNew Zealand (NZ)
RegulatorRecorded in register
FavourabilityUnfavourable
ConfidenceProbable
Review statusAI-generated
Last collected18 Oct 2026

Summary answer

Under s.16 of the Gambling Act 2003, promoting offshore gambling operators is illegal, with fines up to NZ$10,000 per offence. DIA has issued a NZ$5,000 fine to a prominent influencer, warned several others, and is investigating around 30 further cases, while working with platforms to remove or geo-…

Full section analysis

Under s.16 of the Gambling Act 2003, promoting offshore gambling operators is illegal, with fines up to NZ$10,000 per offence. DIA has issued a NZ$5,000 fine to a prominent influencer, warned several others, and is investigating around 30 further cases, while working with platforms to remove or geo-block unlawful gambling advertising targeting New Zealanders. The forthcoming online regime would let DIA seek court-ordered fines up to NZ$5m against social-media companies breaching the advertising prohibition. Per secondary reporting, offshore casinos cannot advertise into NZ from 1 May 2026; sponsorship is prohibited and licensed-operator adverts must carry R18 and helpline messaging.