Zambia has no dedicated gambling advertising code. Sports betting operators advertise freely via TV, radio, SMS and social media. Licence conditions impose responsible-gambling messaging and an 18+ age limit, and general advertising regulation applies, but bonus advertising is largely unrestricted in practice. There is no national self-exclusion register. The recent fiscal pressure prompted Betway to end a major Zambian Premier League sponsorship, reflecting commercial rather than regulatory constraint on sponsorship.
Jurisdictions › Zambia › Marketing
Zambia · Question 07 of 11
Marketing: Can we advertise?
Mixed · Uncertain · AI-generated · Back to full Zambia report →
Key section parameters
| Jurisdiction | Zambia (ZM) |
|---|---|
| Regulator | Recorded in register |
| Favourability | Mixed |
| Confidence | Uncertain |
| Review status | AI-generated |
| Last collected | 18 Oct 2026 |
Summary answer
Zambia has no dedicated gambling advertising code. Sports betting operators advertise freely via TV, radio, SMS and social media. Licence conditions impose responsible-gambling messaging and an 18+ age limit, and general advertising regulation applies, but bonus advertising is largely unrestricted i…