Lens · which facet of each jurisdiction’s flags:
Showing all facets.
Near-total advertising ban
TV, radio, social, influencer and untargeted email/SMS prohibited.
Marketing of online gambling is banned and prosecuted
Customer acquisition channels are criminalised.
Affiliate or ad promotion of gambling to Saudi audiences
Criminalised; affiliates have been penalised and banned (Talkaspins.com).
Targeting minors / vulnerable groups
Strict prohibitions persist regardless of annulment.
Affiliate promotion of offshore sportsbooks to Alaska residents
Operates outside state and federal licensing oversight with no consumer protection
Engaging influencers who promoted illegal sites
2025 criminal complaints filed against influencers; legal firms now vet influencers.
Targeting under-21s
21+ minimum age is mandatory.
Inducement / bonus-bet advertising
Broadly restricted post-2023 reform.
Sending marketing to BetStop-registered users
Statutory prohibition; ACMA enforcement.
Advertising of unlicensed gambling triggers §52 fines
Affiliate/streamer promotion is administratively penalised.
All gambling advertising/promotion criminalised, incl. social platforms
No lawful customer-acquisition route.
Affiliate promotion criminalised
Affiliates and intermediaries face criminal exposure.
Affiliate marketing effectively prohibited
Key acquisition channel closed.
Search-only legal channel
Acquisition restricted largely to search results.
Advertising a private gambling brand to BC residents
Prohibited; BCLC actively complains and IGCO can act.
Running affiliate campaigns for offshore operators targeting BC
No lawful affiliate channel for private operators.
Advertising on TV/radio/print/website
Banned since 18 May 2024 (except state gambling).
Promotion or affiliate marketing of sweepstakes-casino products to CA residents
AB 831 extends criminal and civil liability to affiliates/media partners who knowingly promote violating platforms.
Online advertising of gambling in Cambodia
CGMC acts against social-media gambling ads.
Public advertising of bonuses/inducements
Standard 2.05 prohibits broad public inducement advertising; breaches draw OMPs (BetMGM $110k).
Affiliate/third-party inducement marketing
Operators liable for affiliate conduct under Standard 1.19.
Chinese-language affiliate marketing
Art. 287-2 advertising assistance liability
SRC-CN-006
App-store distribution of gambling apps
Online poker apps banned and removed since 2018
SRC-CN-001
Advertising gambling to Egyptian audiences
All gambling marketing banned; draft framework adds promoter penalties.
Affiliate promotion of offshore gambling
Affiliate marketing prohibited; high enforcement risk.
Non-compliant advertising / missing RG messaging
ANJ sanctions; new 15% advertising tax.
Affiliate revenue-share remuneration banned
Forces fixed-fee acquisition models, constraining performance marketing.
Unlicensed advertising criminalised
Min 2-yr prison + EUR 200k fine.
Affiliate traffic to unlicensed operator
Criminal facilitation offence
Advertising ban for non-authorised operators
Marketing to Icelandic residents is unlawful.
Affiliate marketing of offshore brands illegal
Affiliate model carries direct legal exposure.
Targeting under-21 audiences
Minimum age is 21; targeting minors breaches RG rules.
Total advertising ban
No lawful promotional channel.
Advertising on TV/radio before 9pm
Breaches statutory watershed.
Advertising or sponsorship of any betting brand
Advertising unregistered gambling is a PECA offence; courts have barred PSL sponsorship.
Advertising online gambling to JP residents
Banned under the Sep 2025 Anti-Gambling Addiction Act amendment including social media.
Affiliate marketing of offshore gambling targeting JP
Advertising guidelines and the amended Act prohibit directing JP residents to illegal online gambling.
Advertising outside permitted channels
Severe advertising restrictions; advertising unlicensed operators is banned.
Affiliate promotion of unlicensed brands
Advertising of unlicensed operators is banned; high affiliate risk.
Influencer/celebrity advertising ban and pre-approval
Severely constrains acquisition channels.
Near-total advertising ban phasing in 2025-2028
Paid acquisition channels are being closed; player acquisition economics deteriorate.
Bonuses/gifts/inducements prohibited
Removes a primary conversion lever.
Facebook ~93% of reported illegal gambling adverts; 224k+ posts removed
Social acquisition is heavily monitored and taken down.
Influencers/affiliates arrested and charged
Affiliate exposure extends to individual criminal liability.
Advertising in media where 15%+ of audience likely under 21
Among the strictest US advertising thresholds; breach risks MGC enforcement.
Framing sports betting as a financial solution or investment
Explicitly prohibited under MGC standards.
S 302 ban on ads during televised sporting events
Would severely restrict broadcast advertising if enacted.
Private gambling marketing banned
Affiliate and social promotion exposes operators and intermediaries.
Any gambling advertising to MM users
All marketing banned; platform-level prohibition.
Advertising/promoting offshore betting brands
Promoters prosecuted under Advertisement Regulation Act.
Advertising non-ALC gambling to NB residents
Risk of facilitating unlawful gambling.
Affiliate revenue-share for non-ALC products
High legal risk; facilitating unlawful gambling.
Bonus/incentive prohibition bill (S8627)
Would eliminate acquisition tools.
Promoting offshore gambling to NZ residents
s.16 offence; fines up to NZ$10,000 per offence and prospective NZ$5m platform fines.
Running Google Ads for gambling in Nigeria
Comprehensive ban since March 2025 across Search/Display/YouTube
SRC-NG-008
Targeting minors in advertising
21+ targeting mandatory; OCCC enforces.
Primetime / OOH advertising
Banned; billboard removal ordered.
Private operator advertising to QC residents prohibited
No lawful marketing channel exists.
Advertising/affiliate to KR nationals
Treated as facilitation of illegal gambling.
Influencer/social promotion of offshore casinos
Criminal offence under cybercrime law; actively monitored.
Advertising gambling to VN audiences
Promotion of illegal gambling can constitute facilitation/organising.
Affiliate marketing of offshore operators
Facilitation exposure; revenue-share arrangements prohibited.
Affiliate links to offshore casinos
Facilitating unlicensed gambling is an offence
Advertising offshore or out-of-state gambling products to SC residents
No licensed advertising channel exists; high affiliate/marketing legal exposure
Sports sponsorship
Sponsorship ban (RD 958/2020 art. 12) survived the 2024 annulment.
Broadcast advertising outside 1am–5am window
Time-window restriction persists despite partial annulment.
Unregistered affiliate activity
Affiliates must register with DGOJ; penalties €100k–€1m.
Advertising gambling via social media to Taiwan users
Exposes affiliates and intermediaries to criminal liability.
Bonus/promotional offers to Taiwan players
No legal advertising channel; promotion of illegal gambling.
Affiliate revenue share for gambling referrals
Affiliate marketing for gambling is prohibited.
Advertising prohibited gambling is criminal
Affiliate/marketing exposure with proposed multi-year sentences.
All private gambling marketing banned
No legal acquisition channel for residents
Affiliate liability proposed under 2026 bill
Affiliates exposed to criminal facilitation
Advertising or promoting unlicensed betting/gambling to Turkish residents
Criminal liability (1-3 years) attaches to advertising under Law 7258 Art. 5/1-ç; 2026 enforcement has extended to media/social networks.
Contacting self-excluded customers
Prohibited under LCCP; benchmark penalties apply.
SRC-GB-001
Non-compliant affiliate conduct
Licensee liable for affiliate breaches under LCCP.
SRC-GB-001
Targeting under-21s
Marketing to minors is prohibited.
Advertising to self-excluded/high-risk individuals
AGLC standards prohibit such advertising; breach is a compliance failure.
Offering election betting
Election markets are excluded in Alberta unlike some jurisdictions.
Google bans all gambling ads to Algeria
Removes a major acquisition channel.
Running cross-province ad campaigns without per-province RG messaging
Each province imposes distinct advertising/RG requirements.
Ignoring the proposed federal advertising ban
A nationwide ad/sponsorship/endorsement ban bill could materially alter marketing economics.
College-event prop bets
Certain college athlete props may be restricted; rules require verification.
Affiliate revenue-share without oversight
ADG oversight may apply to promotional activities.
TV gambling ads during live-sport watershed
Watershed restrictions; broadcaster liability (Network Ten).
Spam / no-unsubscribe messaging
PointsBet AUD 500,800 spam penalty.
Third-party ad networks (Google AdSense) in scope of ban
Programmatic monetisation of BD traffic is criminalised.
2028 sponsorship ban
Remaining shirt-sponsorship channel ends 2028.
Ad-platform takedowns of offshore promotion
Affiliate/influencer channels policed.
Anticipated SENACON/CONAR ad tightening
Future marketing constraint risk.
Sponsoring BC teams/events as a private operator
Private operator sponsorship is banned.
Affiliate content glamorising gambling
Content restrictions and penalties.
Athlete/celebrity endorsement appealing to minors
Restricted under amended advertising standards.
Misleading/untruthful promotions
Standard 2.04 requires truthful, non-misleading materials.
Targeting under-21 audiences
21+ targeting is mandatory; violations risk Division action.
Aggressive bonus terms
Standard RG restrictions apply; deductibility changes alter bonus economics.
In-state college team betting restricted
Wagers on CT college teams limited to tournament play.
Seeking Google/Meta gambling certification with CR registration
CR registration does not qualify for platform gambling-advertiser certification.
Assuming permissive CR marketing applies in host markets
Host-country advertising rules govern actual exposure.
Advertising time-window and celebrity bans
Restricts acquisition channels.
Lottery controls all marketing
No independent operator marketing or brand-building possible.
Tightening RG/marketing rules under 184-2026
Permissive ad practices may become non-compliant.
Pending KYC standards
New Ley Orgánica del Deporte KYC rules not yet operational.
150/152 adverts in breach in TTJA review
High latent advertising non-compliance risk.
Permit-gated advertising only
Pre-permit marketing is prohibited.
HB 591 proposes new felonies specifically for gambling advertising
Affiliate and marketing partners facing unprecedented criminal (not just civil) exposure
Targeting minors / 18-24 aggressively
ANJ flags problem-gambling among young players.
Excessive bonus/cross-selling
ANJ scrutiny of cross-selling and incentives.
06:00-21:00 advertising watershed
Daytime advertising ban for slots/poker/casino limits reach.
Influencer advertising restricted
Beyond-scope influencer promotion banned.
VAT-saving Gibraltar marketing subsidiary with minimal presence
Likely to be refused a Marketing Affiliate/Agency licence under the new standalone marketing licensing category.
SRC-GI-012
Strict commercial communication rules
Watershed/health-warning constraints.
Gambling brand sponsorship in HK
Restricted; promotion of unauthorised operators criminalised
International ads still reach Icelandic audiences
Enforcement gap is not a compliance defence.
Promotional compression
High tax has driven operators to cut bonuses and add surcharges.
21+ targeting restriction
Advertising must not target under-21s or problem gamblers.
Misleading bonus/promotional terms
IGC oversight of promotions; FTC exposure.
Marketing communications without adult opt-in
Use of celebrities/sports personalities in gambling ads
Restricted under GRA 2024 advertising regime.
Aggressive monetisation mechanics (loot boxes, countdown timers)
Heightened regulatory concern flagged.
30-day media advertising suspension precedent
Regulator can halt all advertising sector-wide.
Social/influencer channels restricted
Limits modern digital acquisition.
Full sponsorship ban from 2028
Sponsorship channel closes entirely.
PRC advertising restrictions to mainland citizens
Limits cross-border marketing reach
Strict commercial communications rules
Breaches risk penalties and licence conditions.
Affiliate content rules strict
Affiliate marketing exposure to commercial-comms breaches.
Using MA-affiliated athletes in certain endorsement scenarios
Endorsement restrictions apply.
Advertising without mandatory RG messaging
All advertising must include RG messaging.
'Risk-free' bonus language
MGCB prohibits risk-free framing; bonuses must be filed.
Exceeding two-brand limit
Operator limited to two brands (one poker, one casino).
Over-claiming free-play deductions
Free-play deductibility tapers from 10% over five years.
MGC Disciplinary Case DC-26-004 — internal contract-approval/backdating conduct tied to a university sponsorship agreement
Signals active MGC scrutiny of licensee internal-controls and contract-approval processes around sponsorship/marketing deals.
App-store gambling-app restrictions
Distribution channels closed to unlicensed operators.
Social-media promotion targeted
Affiliate/influencer channels exposed.
Affiliate traffic from MM
Prohibited; affiliate carries sanctions/AML exposure.
Advertising to under-21 audiences
21+ age gating mandatory.
Programmatic ad buys targeting NB
Restricted for non-ALC products.
Sweepstakes casinos actively serve NM residents despite explicit NMGCB statement that this is illegal
Signals a live, unresolved enforcement gap in consumer protection
Influencer promotion of offshore casinos
DIA fined an influencer NZ$5,000 with ~30 cases under investigation.
Sponsorship arrangements with NZ entities
Sponsorship is prohibited.
Unvetted advertising
ARCON pre-vetting mandatory regardless of medium
SRC-NG-008
College individual-player prop prohibition
Restricts a commercially significant market segment in an ACC-heavy state.
Player-prop bets under potential OCCC ban
Product roadmap risk if props are prohibited following DeWine's July 2025 call.
False or misleading odds/expected-return advertising
Actively enforced by OCCC.
Advertising in unlicensed host markets
Host-market advertising rules apply regardless of JCJ permissiveness.
Social-platform promotion
Social channel restricted under tightening regime.
Sponsorship to QC residents banned for private operators
No lawful sponsorship route.
Impersonating Kangwon Land
Public warnings and prosecution.
Ads without minor/addiction warnings
Warnings mandatory; ad tightening proposed.
Sponsorship without warnings/limits
Sponsorship restricted under tightening ad rules.
Proposed broadcast advertising bans (6am-10pm)
Marketing reach risk if enacted.
Latin-alphabet promotion prohibition without licence
Cross-border advertising restriction.
Sponsorship linking brand to gambling
Gambling sponsorship/marketing effectively banned.
Heavy gambling advertising
Reform pressure to restrict ads; possible future ad ban
Promoting bonuses to unverified players
Welcome bonuses only to verified customers per surviving rules.
Misleading gambling advertising
Offence; fines and additional penalties.
Advertising on unregulated platforms
Platform-level restrictions and GRA blocking powers.
DFS affiliate promotion given the unresolved 2016 AG opinion classifying DFS as illegal gambling
Legal status has never been judicially resolved; enforcement posture could shift
No dedicated advertising code
Regulatory uncertainty; future restrictions likely given tightening posture.
Running gambling ads without GCGRA licence + Google certification
Q1-Q2 2026 Google policy disapproves and can suspend non-compliant accounts.
Direct marketing without per-product opt-in
SRCP 5.1.12 in force from 1 May 2025.
SRC-GB-007
Pre-watershed gambling TV ads
9pm watershed (except bingo).
SRC-GB-007
Premier League front-of-shirt gambling sponsorship
SRC-GB-007
Non-compliant bonus/promotion design
Heavy LCCP restrictions on incentives.
SRC-GB-001
Deceptive advertising
FTC and state AGs increasingly scrutinise gambling advertising.
SRC-US-005
No affiliate market
No private licensed online operator means no legitimate affiliate ecosystem.
Unlicensed-operator sponsorship prohibited
Sponsorship by unlicensed operators is barred under the framework.
Ad placement may involve state-connected platforms
Marketing spend can trigger OFAC exposure.
Advertising prohibited college props
Prohibited wager advertising barred.
CJEU coherence limits even on monopolist advertising
Expansionary marketing risks monopoly's EU-law validity.
CGA advertising code breaches
Ad Standards accepts complaints under CGA code from Jan 2026, in addition to Registrar's Standards.
Unverified affiliate revenue-share
Affiliate activity falls under Division oversight of promotions.
Mandatory RG messaging in all ads
Non-compliant marketing exposes operators to DCP action.
Platform certification required (Google/Meta)
Offshore advertising into DR largely unrestricted historically
May draw enforcement under formalisation.
Platform certification required for Google/Meta ads
Advertising channel gating.
Bettor surcharges
FanDuel added a 50-cent IL transaction surcharge; may deter customers.
College player prop ban (March 2024)
Wager catalog restriction reduces product offering.
Advertising rules tied to physical-establishment regime
Online advertising compliance ambiguity.
Under-21 targeting prohibition
Strict audience controls on all advertising.
Operator coalition lobbying against tax hikes
Indicates unresolved policy volatility affecting forward economics.
Standard 21+ targeting and RG messaging mandates
Marketing compliance overhead, fines on breach.
Prohibition on betting politics and award shows
Limits novelty-market product range.
Affiliate revenue-share arrangements
OCCC supplier oversight may capture revenue-share affiliates.
Lottery-controlled marketing
Independent operator marketing constrained.
Undefined advertising rules
Specific marketing restrictions not yet published; compliance exposure.
No clear advertising framework
Affiliate and ad rules are unframeworked grey zone.
Influencer reliance
Market practice leans on influencer marketing with no formal rules.
Voluntary Code of Conduct (non-binding)
Reliance on soft-law advertising controls may harden into statute.
No dedicated advertising code
Regulatory ambiguity on ad practice.
21+ age and RG messaging requirements
Non-compliant advertising risks WVLC action and FTC scrutiny.
No dedicated advertising code
Permissive environment but subject to abrupt regulatory tightening under reform.